Communities | Social Media Darwinism

Searching Communities and Forums – a podcast with Twing

Twing.com, a property of Accoona Corp., is a free service that aims to help users search for opinions, information, and conversations that match their particular interest—however obscure that particular interest may be. The site encourages users to get in on the conversation by enabling them to find communities relevant to their interests.

While blogs and social [...]

Unleash your Community on the Election!

One of my most trusted friends and mentors recently joined a very intriguing company called – SuccessFactors (stock symbol SFSF). They specialize in HR software with a SaaS product that is second to none in the market.

From a marketing and social media perspective several things about this company got my attention and my envy as [...]

Can a community be successful with low brand awareness?

Ok, here is something I’m wrestling with: Can a community be successful with low brand awareness?

If you are a big tech brand like Dell or Microsoft, you have no problem launching a community. In fact, many of these organizations have several communities.

But what if you are a small SaaS vendor? Forget costs for one moment, [...]

Create “Experiential” Communities

A recent issue of Wired magazine highlighted a company creating “alternative reality games,” or ARGs. If you missed the article, go back and read it – it is a must read!

I feel this way because the piece gave me a glimpse at the edge of innovation where communities are using unique combinations of online and [...]

Build your customer research network before you need it!

Do you do traditional customer research?

Do you find that the loudest person in the room tends to skew the results?

What if you had a research network you could tap into at any point in time to get feedback? Well, you can, and communities that are built online can help you do it.

I spoke with Dan [...]

Building a Community: The Right Steps

Building a community online is like building a business. You have to take all the right steps if you want to succeed long term. Community building also shouldn’t be thought of as a marketing campaign, which implies a beginning and an end. Communities are much longer term.

I believe it’s presumptuous to think we can build [...]

Buzz Marketing highlights from this week …

How NOT to pitch a blogPR and Blogging dont necessarily go hand and hand – Lee Odden makes some suggestions to PR professionals on how to pitch a blog correctly(tags: Blogging, Blogs)

10 Tips for Keeping Your Blog FreshLewis Green gives some great tips to bloggers of all ages – whether you are a beginner to [...]