A live interview with the CEO, Peter Friedman, from LiveWorld at Web 2.0 Expo about the launch of their new product called LiveBar.
If you ever dreamed of adding community to your website without having the hassle of a major integration effort involving your IT department then LiveWorld’s newest product called LiveBar is for you.
Twing.com, a property of Accoona Corp., is a free service that aims to help users search for opinions, information, and conversations that match their particular interest—however obscure that particular interest may be. The site encourages users to get in on the conversation by enabling them to find communities relevant to their interests.
While blogs and […]
One of my most trusted friends and mentors recently joined a very intriguing company called – SuccessFactors (stock symbol SFSF). They specialize in HR software with a SaaS product that is second to none in the market.
From a marketing and social media perspective several things about this company got my attention and my envy […]
Ok, here is something I’m wrestling with: Can a community be successful with low brand awareness?
If you are a big tech brand like Dell or Microsoft, you have no problem launching a community. In fact, many of these organizations have several communities.
But what if you are a small SaaS vendor? Forget costs for […]
A recent issue of Wired magazine highlighted a company creating “alternative reality games,” or ARGs. If you missed the article, go back and read it – it is a must read!
I feel this way because the piece gave me a glimpse at the edge of innovation where communities are using unique combinations of online […]
Do you do traditional customer research?
Do you find that the loudest person in the room tends to skew the results?
What if you had a research network you could tap into at any point in time to get feedback? Well, you can, and communities that are built online can help you do it.