Building a Community: The Right Steps

Building a community online is like building a business. You have to take all the right steps if you want to succeed long term. Community building also shouldn’t be thought of as a marketing campaign, which implies a beginning and an end. Communities are much longer term.

I believe it’s presumptuous to think we can […]

Social Media Success Story podcast with Maggie Fox – Yamaha Motor

I met Maggie Fox through Social Media Today, a collective we belong to. She offered to do a Social Media Success Story podcast with me, so I hope this is one of many such stories to come!

Maggie is working on a phased social media strategy for Yamaha Motor. She just completed a detailed analysis […]

Forget Second Life: Build your own World!

Lots of companies are setting up shop in Second Life. But others might prefer to have their own world (just as they have their own website), rather than just an island in someone else’s. Multiverse says that companies are starting to create worlds for training simulations, business collaboration, and disaster modeling.

Companies that create their […]

Creating a Private Community, a podcast with Diane Hessan of Communispace

“Listening is a really underrated marketing strategy” said Diane Hessan of Communispace during our podcast.

As you have told me by your responses to my content – communities are very important to you. Or perhaps you are thinking about implementing one or doing your own investigation of communities.

Well then you need to check out […]

My Top 10 posts, as voted by you!

Well, open the champagne, this is my 100th post! It has been my pleasure to bring you some really great content over the past year, so I thought I would share what your fellow readers think has been the very best.

What better way to do that but with a David Letterman Top 10 list? […]

A Podcast with Robert Scoble on Communities, Social Media, Twitter and More

Ubёrblogger Robert Scoble is truly one-of-a-kind. For those who don’t know him, he gained fame as a technology evangelist at Microsoft and then quickly became the company’s most outspoken and influential blogger. He now interviews people like Bill Gates for his blog, and the worldwide media watch his every move.

I got a chance to […]

Communities at Microsoft, a podcast with Sean O’Driscoll

You asked for it, so you got it. The number one most popular podcast in my series of podcasts has been “How to Start a B2B Community” with Mukund Mohan, CEO of Canvas Group. So I shared this information with Mukund and asked who I should interview next. He pointed me to Sean O’Driscoll at […]

Marketing in a Wikinomics World, a podcast with Don Tapscott

I love my iPod, but apparently so do scores of tenacious hackers. These rogues have created a number of iPod hacks even though Apple hasn’t opened its architecture. The iPod’s closed architecture is good at keeping competitors at bay. But it also limits what users can ultimately do with the device.

But here’s the real […]

150-Person Work Teams Are Dead

In his book The Tipping Point, Malcolm Gladwell cited the “Rule of 150.” The rule states that 150 is the maximum number of individuals with whom we can have a “genuinely efficient work relationship.” At that size, orders can be implemented and unruly behavior controlled on the basis of personal loyalties and direct contact.

“With […]

Brands will be defined by the communities they serve

Anyone managing a brand these days had best be thinking about how to engage customers in ways that let them experience the brand. One obvious manifestation of this is to create an online community.

A truly engaged online community can generate a high volume of content. For example, on any given day, the ITtoolbox community […]