Building a community online is like building a business. You have to take all the right steps if you want to succeed long term. Community building also shouldn’t be thought of as a marketing campaign, which implies a beginning and an end. Communities are much longer term.
I believe it’s presumptuous to think we can […]
Lots of companies are setting up shop in Second Life. But others might prefer to have their own world (just as they have their own website), rather than just an island in someone else’s. Multiverse says that companies are starting to create worlds for training simulations, business collaboration, and disaster modeling.
Companies that create their […]
“Listening is a really underrated marketing strategy” said Diane Hessan of Communispace during our podcast.
As you have told me by your responses to my content – communities are very important to you. Or perhaps you are thinking about implementing one or doing your own investigation of communities.
Well then you need to check out […]
I love my iPod, but apparently so do scores of tenacious hackers. These rogues have created a number of iPod hacks even though Apple hasn’t opened its architecture. The iPod’s closed architecture is good at keeping competitors at bay. But it also limits what users can ultimately do with the device.
But here’s the real […]
In his book The Tipping Point, Malcolm Gladwell cited the “Rule of 150.” The rule states that 150 is the maximum number of individuals with whom we can have a “genuinely efficient work relationship.” At that size, orders can be implemented and unruly behavior controlled on the basis of personal loyalties and direct contact.
Anyone managing a brand these days had best be thinking about how to engage customers in ways that let them experience the brand. One obvious manifestation of this is to create an online community.
A truly engaged online community can generate a high volume of content. For example, on any given day, the ITtoolbox community […]