Make Your CFO a Social Media Fan

Social media definitely pays off, but you’ve got to focus on the approach not the tools.

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? Never is that more true than at budget time. The purse string holders might […]

Don’t tell Jelli there is no ROI in Social Media!

I had the pleasure of meeting the team from Jelli (http://www.jelli.com) a few weeks back. Jelli for those of you who don’t know it already is 100% user controlled radio so what Pandora is doing for music is what Jelli is doing for radio – totally crowdsourced.

The site I have to admit is […]

Marketing needs to be more Adaptive!

Ok so this isn’t the newest concept you ever heard of – but hear me out – its time we really changed a few things in the marketing organization.

So its easy to see that today’s marketing teams are not that well equipped to handle “real time marketing” as David Meerman Scott defined it. […]

Microsoft’s Future in Digital Marketing

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. His role is to create the vision for Digital Marketing as it relates to Microsoft SharePoint 2010 for Internet Sites, and Microsoft FAST Search Server technology to create great digital experiences for […]

Facebook gave us the last piece of the Earned Media puzzle

A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while.

Take a look at the original posting below …

Improving Facebook Page Insights by Facebook Pages on Tuesday, November 23, 2010 at 7:48pm

Facebook Pages […]

10 Best Posts of 2010

Far and away one of the best blog posts I wrote this year was on the new 4’c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. This inspired me to do a quick 10 Best Posts of 2010 […]

What a Trifecta of a Year!

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of […]

Is User Generated Content building a Wall between your Brand and your Customer?

So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce.

So let’s dive into that for a moment …

At a recent concert I was attending at […]

Mapping Content to the Sales Funnel AND Buyer types

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. I will self confess that I have ignored this one for a while. The other version of this is the mapping of content to your buyer types and this too is […]

Facebook’s Like Button adds Life to your Content

Like it or hate it – the Like button is here to stay. In the first week of its launch 50,000 like buttons were integrated on various websites and more than 1M “likes” were registered within 24 hours of its introduction. At last count well over 100,000 websites integrate some form of Facebook’s social plugins […]