The Future of Advertising is one word …

Contextual

Now I know this isnt such a new statement – but consider these clues …

When the folks who created ET the movie (I hope I am not dating myself here) wanted to use M&M’s as the candy that ET was most attracted to – Mars said no but Reese’s Pieces said yes. Following […]

Spray and Pray Marketing 2.0

No matter how you look at things these days marketers are becoming more like publishers than ever before. And their tactics are shifting from more Outbound Marketing like email and direct mail to more Inbound Marketing using SEO, Blogging and Social Media.

So the game is […]

More Thoughts on Thought Leadership

Every firm I speak to wants to better position themselves as thought leaders in their specific area of Technology. And for good reason – better margins, better awareness, better leads, more qualified leads. Moreover, it changes the dynamic of the conversation from one of WHO are you to HOW can you help me with my […]

World Wide Rave – Works!

In David Meerman Scott’s ebook Lose Control of your Marketing he talks a lot about the spread of ideas. Note his ebook is a preview for his upcoming book called World Wide Rave due out in March

There are some great examples of how ideas spread in his ebook on the Top 10 unsigned bands […]

Top 10 Marketing Predictions for 2009

Joe Pulizzi from Junta42 polled content marketers and social media marketers for their best single prediction for 2009 – see the full list of 42 predictions here.

Here is what I would consider the Top 10 predictions from that list David Letterman style.

The Top 10 Marketing Predictions for 2009

Number 10 – Smart […]

Redefining the Role of the CMO

Highlights of a Panel at the Media Convergence Forum featuring:

Jeff Hayzlett – Chief Business Development Officer, Eastman Kodak Russ Klein – President Global Marketing Strategy, Burger King Nicholas Utton – CMO, E-Trade Financial

Role of the CMO faces evolution and reinvention unlike any of the peers of the CMO.

What the CMO role […]

Content IS your Brand

Because of Google – everyone today has access to research that we have never had before. So when you are considering a purchase what’s the first thing you do – Google it. Therefore shoppers (B2C) and buyers (B2B) are armed with more data than ever before and its going to get worse thanks to social […]

Unlock your PDF’s and set them free! – a podcast with Peter Nieforth

Classically marketers have always been protective of their content locking them up in PDFs and then putting a registration page in front of them. This behavior is known to have a 1 in 10 (10%) download rate which isn’t bad by marketing standards but on the flip side that means there is a 90% leakage […]

Content Marketing the Next Big Thing – a podcast with Joe Pulizzi

Having a steady stream of content is more important than ever. Podcasts, blogs, videos, communities – all are very different types of content. And there is no such thing as “sharing” in the content realm.

These days, content marketing is more art than science. That’s why Joe Pulizzi put together a blog and business bookmarking […]