Sharing is how you build a Brand

In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.” And I couldn’t help but agree.

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to […]

10 BtoB Marketers Predictions for 2010

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Recession or not […]

5 Tricks to B2B Marketing Socially

Whenever I ask members of sales team from around the globe what they need – the answer never changes – more case studies. Its not to say that we don’t respond but for whatever reason it takes a village to get a single case study done.

The reason the sales team loves case studies is […]

If I had a dollar …

Last week, I was interviewed by a technology services marketing team looking to improve their Demand Generation activities.

They had a very cohesive but small team and they wanted to ramp up activities to drive brand awareness and lead generation. But as you might expect they had limited funds and bandwidth (don’t we all).

I […]

The Future of Advertising is one word …

Contextual

Now I know this isnt such a new statement – but consider these clues …

When the folks who created ET the movie (I hope I am not dating myself here) wanted to use M&M’s as the candy that ET was most attracted to – Mars said no but Reese’s Pieces said yes. Following […]

Spray and Pray Marketing 2.0

No matter how you look at things these days marketers are becoming more like publishers than ever before. And their tactics are shifting from more Outbound Marketing like email and direct mail to more Inbound Marketing using SEO, Blogging and Social Media.

So the game is […]

More Thoughts on Thought Leadership

Every firm I speak to wants to better position themselves as thought leaders in their specific area of Technology. And for good reason – better margins, better awareness, better leads, more qualified leads. Moreover, it changes the dynamic of the conversation from one of WHO are you to HOW can you help me with my […]

World Wide Rave – Works!

In David Meerman Scott’s ebook Lose Control of your Marketing he talks a lot about the spread of ideas. Note his ebook is a preview for his upcoming book called World Wide Rave due out in March

There are some great examples of how ideas spread in his ebook on the Top 10 unsigned bands […]

Top 10 Marketing Predictions for 2009

Joe Pulizzi from Junta42 polled content marketers and social media marketers for their best single prediction for 2009 – see the full list of 42 predictions here.

Here is what I would consider the Top 10 predictions from that list David Letterman style.

The Top 10 Marketing Predictions for 2009

Number 10 – Smart […]

Redefining the Role of the CMO

Highlights of a Panel at the Media Convergence Forum featuring:

Jeff Hayzlett – Chief Business Development Officer, Eastman Kodak Russ Klein – President Global Marketing Strategy, Burger King Nicholas Utton – CMO, E-Trade Financial

Role of the CMO faces evolution and reinvention unlike any of the peers of the CMO.

What the CMO role […]