5 ways to use social media for solution marketing

It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. The answer is always a bit different depending on the product or service. One area that few […]

How much is that Facebook Fan worth anyway?

Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 when it comes to a Media Equivalent Value (MEV) per year. This calculation is based on the brand posting to their Facebook Fan Page twice a day and that they have a million fans which equates […]

Marketing needs to be more Adaptive!

Ok so this isn’t the newest concept you ever heard of – but hear me out – its time we really changed a few things in the marketing organization.

So its easy to see that today’s marketing teams are not that well equipped to handle “real time marketing” as David Meerman Scott defined it. […]

11 B2B Marketing Predictions for 2011

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

Here are 11 concrete ways […]

3 More ROIs in Social Media – Conversations Leads and Advocates

If you follow me you know I talk a lot about the ROI of Social Media since I happen to have stumbled on a great ROI using Social Media in providing support for our customers at Avaya.

Social customer support I would argue is the single best place to focus your social media efforts since […]

PR needs to Focus on Conversations

It’s no secret that the number of publications has declined over the last few years. The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. But it’s a zero sum game and […]

Creating Engagement in B2B Marketing

A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. And 85 percent believe companies should not just present information via social […]

5 Tricks to B2B Marketing Socially

Whenever I ask members of sales team from around the globe what they need – the answer never changes – more case studies. Its not to say that we don’t respond but for whatever reason it takes a village to get a single case study done.

The reason the sales team loves case studies is […]

Crowds have no leaders!

The Internet has eliminated the barriers of geography, cost and time. Social tools like blogs and social networking sites are helping crowds form around very discrete topics.

But what is missing from these crowds are leaders. Like any social network that you may join you have those that join and just lurk, those that maybe […]

Vlogging with Doug Simon

Every once and a while you meet someone who inspires you to elevate your game to a whole new level and for me Doug Simon is that person.

I first met Doug on a panel speaking about Web Video and he invited me to do a vlog with him. Candidly I have wanted to use […]