It’s no secret that the number of publications has declined over the last few years. The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. But it’s a zero sum game and […]
Every once and a while you meet someone who inspires you to elevate your game to a whole new level and for me Doug Simon is that person.
I first met Doug on a panel speaking about Web Video and he invited me to do a vlog with him. Candidly I have wanted to use […]
For years, classic brand strategy has always been about the creation of a single message that can be used with all of your constituents; investors, employees, senior management and customers about who you are and what value your company provides. Brand managers tend to write it up and paste it on every wall and […]
Harvard Business School professor John Quelch once said “The purpose of marketing… should be geared to changing and reinforcing customer actions rather than customer attitude.” I recently revisited this quote and feel it still holds true. But in the age of social media, it is likely to come under siege.
Within his quote is the […]