I had a chance to sit down with Luke Hohmann, founder of Conteneo, Inc. and creator of Innovation Games® and Knowsy® to discuss how serious games are changing Sales and Marketing teams at major brands. The following is a transcript of our conversation.
PD: Talk a little bit about what is a “serious” game. […]
The Red Bull Wake Open in Tampa, Florida is the world’s largest Wake Boarding contest and they wanted to do something new and engaging from a guest experience perspective this year. They are partnering with Smartsy to incorporate Visual Recognition and User Generate Content into their branding to help make them more interactive and actionable. […]
Marketers have been trying to capture that magic moment when a potential consumer is actually looking to interact with your brand. […]