Don't tell Jelli there is no ROI in Social Media!

I had the pleasure of meeting the team from Jelli (http://www.jelli.com) a few weeks back. Jelli for those of you who don’t know it already is 100% user controlled radio so what Pandora is doing for music is what Jelli is doing for radio – totally crowdsourced.

The site I have to admit is so easy [...]

July 6th, 2011 | Tags: , , , , , | Category: Buzz Marketing, Content Marketing, Crowdsourcing, Data Mining, Innovation, Social Media | Comment

Facebook’s Like Button adds Life to your Content

Like it or hate it – the Like button is here to stay. In the first week of its launch 50,000 like buttons were integrated on various websites and more than 1M “likes” were registered within 24 hours of its introduction. At last count well over 100,000 websites integrate some form of Facebook’s social plugins [...]

October 20th, 2010 | Category: Applications, Buzz Marketing, Content Marketing, Crowdsourcing, Facebook, Social Media, Social Networking | 3 comments

Do you need to be an Extrovert to be in Social Media Marketing?

Great question which I found myself asking last night after I reviewed my recent Myers Briggs score. I found it interesting that my score came in as ENTJ.

For those of you who aren’t aware of the Myers Briggs test it asks you a bunch of questions from multiple angles to rate you on 4 basic [...]

June 15th, 2010 | Category: Blogging, Communities, Crowdsourcing, Enterprise 2.0, Facebook, Location Based Services, Podcasting, Social Media, Social Networking, Twitter, Wiki | 16 comments

Location is important for your Contact Center too!

Location Based Services (LBS) are becoming all the rage now. Start up companies like Foursquare which is a web based check in service where you can declare your location to your friends, and even popular sites like Twitter and Facebook are getting into the act and attaching location based information about your status updates.

Clearly people [...]

May 13th, 2010 | Category: Crowdsourcing, Customer Support, Listening, Location Based Services, Reputation Management, Social Media, Twitter | 4 comments

Generating a Buyer Persona with Facebook Advertising

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition! In the book he stresses the importance of having a “buyer persona” and his definition a buyer persona is a “distinct group of potential customers expressed [...]

March 30th, 2010 | Category: Advertising, behavioral targeting, Crowdsourcing, Facebook, Marketing, Social Media, Social Networking, Strategy | 17 comments

Social Media not a campaign it’s a commitment

A while back I created a post called – There is no “campaign” in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. It also implies there will be a beginning and, somewhere down the road, an ending.

And [...]

February 2nd, 2010 | Category: Blogging, Communications, Crowdsourcing, Customer Support, Enterprise 2.0, Reputation Monitoring, Social Media, Social Networking, Web 2.0 | 15 comments

What you can learn from Mister Splashy Pants

Ok so what does a humpback whale have to do with marketing? Check out this campaign from Greenpeace for the [...]

January 12th, 2010 | Category: Buzz Marketing, Cause Marketing, Crowdsourcing, PR, Social Media | 3 comments

Going Green with Facebook

Environmental concerns are not new and Green IT efforts are gaining ground at many companies, both big and small. Of course, Green IT solutions are available to companies, but what else can businesses do to become more green? BearingPoint is searching for some new thinking on the topic.

We launched a contest on Facebook to gather [...]

October 16th, 2008 | Category: Crowdsourcing, Facebook | 9 comments