Social Media is not a campaign it’s a commitment!

A while back I created a post called – There is no “campaign” in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. It also implies there will be a beginning and, somewhere down the road, an ending.

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What you can learn from Mister Splashy Pants?

Ok so what does a humpback whale have to do with marketing? Check out this campaign from Greenpeace for the answer. […]

Going Green with Facebook

Environmental concerns are not new and Green IT efforts are gaining ground at many companies, both big and small. Of course, Green IT solutions are available to companies, but what else can businesses do to become more green? BearingPoint is searching for some new thinking on the topic.

We launched a contest on Facebook to […]