Getting Towards a Mature Data Infrastructure

Data is the watchword in organizations large and small. In fact, how an organization frames data is the single most important determination of future success or failure. As some put it, Data is the new “oil,” the commodity of most value in the modern age.

Many business leaders understand this intuitively. As business-users in […]

Omni-Channel Marketing: Creating the Right Mix for Your Brand

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. This webinar featured Martin Jones (@martinjonesaz) Senior Marketing Manager & Social Media at Cox Communications, Jahvita Rastafari (@Jrastafari) Social Media Manager at […]

Leading Companies for Customer Service, On and Off Social

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social. This webinar featured Jason Kapler (@jasonkapler) Vice President of Marketing at LiveWorld, Dan Gingiss (@dgingiss) Head of Digital Customer Experience and Social for […]

How to Market and Sell to the Modern Buyer

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. This webinar was sponsored by Act-on Software and featured Amber Armstrong (@ambarmstrong) Program Director of Commerce, Social and Mobile Amplification at IBM, […]

4 Stages of a Thought Leadership Maturity Model

Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. […]

Interview with Dave Chaffey of Smart Insights

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 […]

Social Customer Service Is the New Heart of Marketing

Social Customer Service Is the New Heart of Marketing […]

12 Secrets of the Human Brain to Use in Marketing

Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. […]

5 Reasons Your Mobile Strategy Isn’t Working

Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support. […]