How to Make the Zero Moment of Truth Work for You

Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT) […]

6 Tips for Turning Big Data into Great Customer Experiences

The phenomenon of big data certainly comes with big promise. […]

Why CMO’s Need To Be More Involved in Ecommerce

If the $42.3 billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. […]

More Traffic? Or More Conversions? No Contest.

The reality is, if you provide a really stellar online experience, they will want to come back, again and again. […]

Five Signs Your Online Customers May Be Cheating on You

These days, consumers have more choices, more incentives and more reasons to comparison shop for the best deals out there. […]

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Chances are you’ve viewed recent reports about Facebook’s surprisingly low activity rates […]

10 Ecommerce Predictions for 2013

2013 just might be the year we see a real shift in how close customers and companies can really get. […]

3 Ways Mobile Insights Are Informing Online and Offline Marketing

It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Which means, as a sales channel, it will either supplement or replace other marketing platforms—namely, brick-and-mortar store locations, online stores like Amazon and eBay, and/or standalone ecommerce sites. Either way, […]

Are You Making These Costly Holiday Mobile Mistakes?

The thick of the 2012 holiday season is here. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. And nearly 51% of the U.S. […]

5 Ways B2B Can Learn from B2C Marketers

Business and consumer brands have traditionally approached marketing from two totally different vantage points. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car […]