Digital Transformation as an Expression of Business

In much of industry, the idea of “Digital Transformation” has taken root. At the core of this process is the need to replace antiquated and “slow” processes, products, and service offerings with agile, automated, and “smart” processes, products, and service offerings. In addition, digital transformation is about the inclusion of all potentially interested parties […]

Getting Towards a Mature Data Infrastructure

Data is the watchword in organizations large and small. In fact, how an organization frames data is the single most important determination of future success or failure. As some put it, Data is the new “oil,” the commodity of most value in the modern age.

Many business leaders understand this intuitively. As business-users in […]

Social Listening: Harness Marketing Insights from Consumer Conversations

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. This webinar featured Kevin Hack (@kevinhack) head of Social Intelligence in Global Digital Marketing Advancement at The Hershey Company, Kendra Simpson (@Kfoley) Director […]

Interview with Gregg Thaler from RingLead

Here is a recent interview with my new friend, Gregg Thaler, is a self-professed data quality junkie and the Chief Revenue Officer of RingLead. We discussed some best practices in data. I hope you enjoy!

PD: How often is poor data the downfall of a marketing campaign?

GT: Well, if I said every time, […]

Social Data Made Simple: Getting Started with a Strategy

Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. This webinar featured Ira Haberman (@irahaberman) Director of Storytelling at BrainRider, Ned Kumar (@nedkumar) Digital Strategist for FedEx and Sean Williams (@Colorado2NYC) […]

Integrating Listening Into Your Platform for ROI

Last week I moderated another Social Media Today webinar this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. […]

The State of Digital Marketing 2015

I’d like to offer you some statistics I found eye-opening from a recent report published by Smart Insights […]

12 Secrets of the Human Brain to Use in Marketing

Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. […]

Using Insights to Tame the Strategic Planning Beast

With the proper planning and strategic thinking, a competitive advantage is something that your company can definitely create in today’s dynamic and fast moving marketplace of business niches.

Furthermore, your business can become particularly competitive in capturing those magical areas of competitive advantage if you can learn how to really understand your consumer market […]

7 Skills New Marketers Need to Succeed

The industry is constantly changing and it can be a challenge to keep up. How can you tell the difference between the skills that are necessary and those that are just hype?

Checkout Formstack’s new infographic on the “7 Skills Marketers Need to Succeed.” They studied the trends and crunched the numbers to help digital […]