4 Stages of a Thought Leadership Maturity Model

Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. […]

Could Facebook become a Lead Nurturing platform?

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space.

But Facebook?

Lead nurturing starts by taking many touch points and pulling them all together into one spot so you can see patterns of activity across your […]

Will Facebook replace your B2B Marketing email system?

I want to roll the clock back a few weeks to the announcement of an initiative by Facebook called – Project Titan.

At the time that I saw it and tweeted about it (of course) it really hadn’t hit me just how important this could be to any business. What seemed like a pretty basic […]

Using Email to Improve Profit

Normally email and profit don’t go in the same sentence at least in the minds of most B2B marketers – but actually they should.

Everything has a cost associated with it and email is no exception – so this podcast focuses on how much lift in revenues and profits you can get out of your […]

Email 360: How to Boost Response in B2B

This morning at the Marketing Profs Conference, Stephanie Miller of Return Path lead a discussion on How to make your B2B email programs scale for higher impact throughout the customer lifecycle.

Stephanie did a great job of engaging the audience in some open dialog. She also presented some stats that I think are noteworthy and […]