This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. We had an esteemed panel consisting of Amber Quist, the Vice President of Brand Marketing and Communications at Spredfast; Greg Weiss, the […]
I had dinner the other night with a buddy of mine who runs a company that produces major corporate events. You know the kind with a stage, lighting, stadium seating and a day or two of PowerPoint presentations designed to pump up the troops.
Interestingly enough he reported their business was off dramatically in […]
If you are an avid reader of this blog you will already know that I am fascinated with Virtual Worlds and Virtual Events – but I was never truly enamored with Second Life and was not in favor of it for business from the start (must have been that scary looking penguin that tried to […]