How Are Serious Games Reinventing Businesses?

I had a chance to sit down with Luke Hohmann, founder of Conteneo, Inc. and creator of Innovation Games® and Knowsy® to discuss how serious games are changing Sales and Marketing teams at major brands. The following is a transcript of our conversation.

PD: Talk a little bit about what is a “serious” game. […]

Innovation Games and Marketing – a match made in Heaven!

As sure as you are reading this you have been in a meeting where someone whips out a spreadsheet with a list of 30 or more items on it that just seems to be “all over the place” and its clear that you are going to need to spend a lot more time than […]

Social Games: Useful for B2B Marketers?

It should come as no surprise that the online gaming market is exploding. In fact, last year online gaming attracted 28 percent of the total worldwide online population — almost 217 million people!

For a long time gamers were thought of as young guys with glasses and zits playing for 14 hours a day but […]