More B2B Marketing on Mad Marketing TV -- The After Party

After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss:

- Marketing at a small company versus a larger company
- Buyer personas and the importance of knowing your buyers
- Approaches for creating engaging content
- How writing a book can help generate awareness and build reputation

MadMarketingTV is sponsored by Act-On Software: Marketing [...]

March 7th, 2012 | Tags: , , , , , , , | Category: Business Intelligence, Content Marketing, Facebook, Inbound Marketing, Lead Nurturing, Social Media | Comment

How much is that Facebook Fan worth anyway?

Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 when it comes to a Media Equivalent Value (MEV) per year. This calculation is based on the brand posting to their Facebook Fan Page twice a day and that they have a million fans which equates to [...]

July 20th, 2011 | Tags: , , , , , , , | Category: Branding, Conversational Marketing, Facebook, Inbound Marketing, Social Media, Social Networking | 13 comments

Microsoft’s Future in Digital Marketing

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. His role is to create the vision for Digital Marketing as it relates to Microsoft SharePoint 2010 for Internet Sites, and Microsoft FAST Search Server technology to create great digital experiences for its customers [...]

April 3rd, 2011 | Tags: , , , , | Category: Applications, Content Marketing, Inbound Marketing, Lead Nurturing, Marketing, Strategy | 6 comments

News Feed Optimization (NFO) is the new SEO!

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. They spend all of the effort to get the page perfect and have it be in compliance with [...]

January 11th, 2011 | Category: Advertising, Facebook, Inbound Marketing, Interactive Marketing, Lead Generation, Social Media, Social Networking | Comment

What a Trifecta of a Year!

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the [...]

December 22nd, 2010 | Category: Advertising, Blogging, Branding, Buzz Marketing, Content Marketing, Customer Support, Facebook, Inbound Marketing, Listening, Social Media, Thought Leadership | 2 comments

Is User Generated Content building a Wall between your Brand and your Customer?

So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce.

So let’s dive into that for a moment …

At a recent concert I was attending at Madison Square [...]

November 24th, 2010 | Category: Content Marketing, Facebook, Inbound Marketing, Social Media, Social Networking, Twitter | 5 comments

Mapping Content to the Sales Funnel AND Buyer types

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. I will self confess that I have ignored this one for a while. The other version of this is the mapping of content to your buyer types and this too is [...]

November 10th, 2010 | Category: Content Marketing, Inbound Marketing, Interactive Marketing, Lead Nurturing, Thought Leadership | 11 comments

3 More ROIs in Social Media – Conversations Leads and Advocates

If you follow me you know I talk a lot about the ROI of Social Media since I happen to have stumbled on a great ROI using Social Media in providing support for our customers at Avaya.

Social customer support I would argue is the single best place to focus your social media efforts since it [...]

October 27th, 2010 | Category: Communications, Conversational Marketing, Customer Support, Facebook, Inbound Marketing, Lead Generation, Loyalty, Social Media, Social Networking, Twitter | 11 comments

Understanding the Value of Social Media Data

There is a big difference between data and insights. Technology may have given us access now to endless amounts of data from every corner of the world. But the real challenge is making sense of all this seemingly disconnected data. Data by itself is generally valueless which is why for the most part it takes [...]

April 21st, 2010 | Category: Content Marketing, Customer Support, Inbound Marketing, Listening, Monitoring | 2 comments

Wayne Gretzky was an Inbound Marketer

A few years ago in every presentation I made I had a slide at the front of each presentation that featured Wayne Gretzky. It was affectionately called the “Wayne Gretzky School of Marketing” slide and it was basically a photo and a single quote that said “Skate to where the puck is going not to [...]

April 13th, 2010 | Category: Blogging, Branding, Content Marketing, Inbound Marketing, Lead Generation, SEO, Social Media | 5 comments
 
  Older Entries »