Enabling Sales for New Growth Opportunities

On April 6, 2016, the Department of Labor released a 1000-page document known as the Fiduciary Duty rule (DOL fiduciary) requiring financial advisors to always act in the best interest of the client, expanding the meaning of “investment advice fiduciary” originally defined under the Employee Retirement Income Security Act of 1974 to also include […]

4 Stages of a Thought Leadership Maturity Model

Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. […]

5 Reasons Your Mobile Strategy Isn’t Working

Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support. […]

CMOs Win When High-Value Customers Are Treated Personally Online

With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers […]

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Chances are you’ve viewed recent reports about Facebook’s surprisingly low activity rates […]

More B2B Marketing on Mad Marketing TV — The After Party

After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss:

– Marketing at a small company versus a larger company – Buyer personas and the importance of knowing your buyers – Approaches for creating engaging content – How writing a book can help generate awareness and build reputation

MadMarketingTV […]

How much is that Facebook Fan worth anyway?

Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 when it comes to a Media Equivalent Value (MEV) per year. This calculation is based on the brand posting to their Facebook Fan Page twice a day and that they have a million fans which equates […]

Microsoft’s Future in Digital Marketing

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. His role is to create the vision for Digital Marketing as it relates to Microsoft SharePoint 2010 for Internet Sites, and Microsoft FAST Search Server technology to create great digital experiences for […]

News Feed Optimization (NFO) is the new SEO!

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. They spend all of the effort to get the page perfect and have it be in compliance […]

What a Trifecta of a Year!

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of […]