Creating Engagement in B2B Marketing

A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. And 85 percent believe companies should not just present information via social […]

In B2B Marketing: Content is Media

For some reason there is a lot of confusion about the word Content lately. Back in the late 90s when the internet was just heating up we all heard alot about how “Content is King”. But these days for B2B Marketers I think we need to take it a step further and say that “Content […]

B2B Marketing: Trust + Community = ROI

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer.

Trust is not a new thing in the world of sales either – its a fact that people enjoy buying […]

B2B Marketing Content: Lure or Lasso?

I picked this saying up from Gary Vaynerchuk’s new book called Crush It.

I really liked the idea of content having dual purposes and not just the purpose of posting to your website or blog.

The lure part is really about a steady stream of content that is consistent in its frequency which is why […]

Influencers vs Advocates in B2B Marketing

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients […]

The 4 P’s to Social Media Marketing

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. Frankly, I have been brewing this post for a while now and its time to let it […]

The 4 C’s of B2B Marketing

We’ve all heard about the four P’s of marketing.

Product Price Placement Promotion

The four P’s were created mainly to describe the ideal “marketing mix”. The term “marketing mix” became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix.

I would argue this killer combo of marketing is mainly […]

Sharing is how you build a Brand

In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.” And I couldn’t help but agree.

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to […]

Inbound Interaction Management (IIM)

It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits. And further – that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates.

Given the pervasive nature of […]