It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. The answer is always a bit different depending on the product or service. One area that few people [...]
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October 19th, 2011 | Tags: Brand Advocates, conversations, intent to purchase, PR, publications, Solutions, Solutions marketing, Stage-Gate | Category: Conversational Marketing, Facebook, Innovation, Listening, Social Media, Support, Twitter | 2 comments
“If you don’t like change, you’re going to like irrelevance even less.” – General Eric Shinseki, former U.S. Army Chief of Staff The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. Have your marketing efforts evolved with them? Marketing at [...] October 12th, 2011 | Tags: adaptive marketing, Advertising, agile marketing, marketing evolved, marketing in the future, social media marketing | Category: Innovation, Social Media, Social Networking, Strategy, Thought Leadership | One comment
Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo!. However, if there is one thing that is becoming painfully clear to me is the need to be relevant to your audience – whether you are [...] October 5th, 2011 | Tags: Advertising, advertising and marketing, advertising week, iab mixx, networked insights | Category: Advertising, Applications, Data Mining, Innovation, Social Media, Social Networking, Strategy | Comment
“Adapt or Die” – Billy Beane Moneyball, a book by Michael Lewis and now a movie starring Brad Pitt, is an amazing story of how Billy Beane, the then Oakland Athletics General Manager, chose to abandon baseball’s collective wisdom and applied what many considered to be “outsider” thinking to develop a winning team. Hindered by a [...] September 27th, 2011 | Tags: Data, Markeing, Moneyball, no budget, Social Media, value marketing | Category: Advertising, Buzz Marketing, Innovation, Marketing, Strategy | 2 comments
I loved the article by Nick Carr a few years ago that asked the question – Is Google Making us Stupid? Nick likened the use of Google and other tools as training us how to “power browse” and not really read effectively. So I have been thinking about a parallel article that would apply in the [...] August 3rd, 2011 | Tags: Facebook, Google Nick Carr, Sentiment, Social Media, Social Media Analysis, Twitter | Category: Business Intelligence, Data Mining, Facebook, Innovation, Listening, Monitoring, Social Media, Twitter | 2 comments
The first episode of a new TV season needs to grab the audience, and social media campaigns have become an integral part of doing just that. But counting the number of conversations won’t by itself tell a producer or network executive that a show is going to continue to attract viewers and remain popular. Instead, [...] July 27th, 2011 | Tags: Eric Northman, HBO, Social Media Analytics, social media conversation, Sookie Stackhouse, topic discovery, True Blood | Category: Advertising, Branding, Data Mining, Innovation, Media, Social Media | Comment
Recently a client of Networked Insights approached us about exploring a celebrity endorsement and/or a product placement with the pop music star Lady Gaga. So we deployed our social data analysts to look at the Lady Gaga audience and our client’s audience to see if indeed there was a good fit for this brand. As [...] July 13th, 2011 | Tags: Celebrity Endorsements, James Bond, Lady Gaga, Product Placement, Social Intelligence | Category: Advertising, Buzz Marketing, Innovation, Interactive Marketing, Social Media, Social Networking | One comment
I had the pleasure of meeting the team from Jelli (http://www.jelli.com) a few weeks back. Jelli for those of you who don’t know it already is 100% user controlled radio so what Pandora is doing for music is what Jelli is doing for radio – totally crowdsourced. The site I have to admit is so easy [...] July 6th, 2011 | Tags: Crowdsourced Radio, Jateen Parekh, Jelli, Pandora, Radio, WPST | Category: Buzz Marketing, Content Marketing, Crowdsourcing, Data Mining, Innovation, Social Media | Comment
Some advertising agencies charge you hundreds of thousands of dollars to create what they call the “ideal customer persona”. I discussed how you can do this for FREE with Facebook in a prior post called Generating a Buyer Persona with Facebook Advertising but unfortunately you do get what you pay for. What if there was a [...] June 8th, 2011 | Tags: Buyer persona, Social Data, Social Media | Category: behavioral targeting, Customer, Innovation, Marketing, People, Social Media, Strategy | Comment
So let me ask you a question – if you could get more mileage out of your existing car – would you do it? Of course you would! So if I could show you how to improve the “gas mileage of your existing marketing budget – would you do it? Same dollars just more effective. [...] June 1st, 2011 | Tags: Advertising, B2B Marketing, B2C Marketing, Marketing Effectiveness, Marketing ROI | Category: Advertising, Data Mining, Innovation, Media, Online Advertising, Pay Per Click, SEO, Social Media, Social Networking, Strategy | 2 comments
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