Interactive Marketing | Marketing Darwinism

The Social-Shake-Up: A New Breed of Marketer is Coming

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) [...]

More Traffic? Or More Conversions? No Contest.

The reality is, if you provide a really stellar online experience, they will want to come back, again and again. [...]

Online Shopping’s – Zero Moment of Truth

Although the average online shopping cart abandonment rate is a staggering 65 percent, incomplete purchases are largely credited to controllable issues: high shipping prices presented too late in the game, a long or confusing checkout process, not enough payment options, too many requests for customer information, etc. Sealing the deal comes down to being able [...] [...]

CMOs: Shedding light on marketing performance

Businesses use enterprise data and metrics to manage business performance and drive efficiencies across the organization. But when it comes to marketing, there has always been a bit of the “black box” effect. Marketing is the one major budget item that traditionally has been the hardest to understand and measure from a traditional business performance [...] [...]

Is Lady Gaga and your Brand a good match?

Recently a client of Networked Insights approached us about exploring a celebrity endorsement and/or a product placement with the pop music star Lady Gaga. So we deployed our social data analysts to look at the Lady Gaga audience and our client’s audience to see if indeed there was a good fit for this brand. As [...] [...]

Marketing needs to be more Adaptive!

Ok so this isn’t the newest concept you ever heard of – but hear me out – its time we really changed a few things in the marketing organization. So its easy to see that today’s marketing teams are not that well equipped to handle “real time marketing” as David Meerman Scott defined it. We [...] [...]

Use Social Media to set Smart Media strategies

Let’s make the assumption that you’ve successfully integrated your paid, owned and earned (POE) marketing efforts across the board. You’ve cut off a lot of fat and reduced the amount of money thrown in more directions than you can pay attention to. Now what? First, recognize that there are too many potential consumer touch-point opportunities [...] [...]

Consolidate and Coordinate your Media

Forrester has observed that advertising/PR agencies are battling each other for dominance in the digital media space. In reality, the agencies that are actively engaged in this battle are not the ones you want to represent you. Instead, you want truly integrated agencies like the ones Kirk Cheyfitz alludes to in a recent Huffington Post [...] [...]

The End of Traditional Marketing

Paid, owned and earned media. Those three words, often shortened to “POE,” have bounced around for years. And, like the contemplations of communication theorist Marshall McLuhan, they have taken on new meaning with the collision of traditional and digital marketing strategies. In 2009 Forrester issued a report that outlined the world of interactive marketers in [...] [...]

Social Lift is the Ultimate Rate of Change

You have a killer piece of original content that starts rippling out from its source. The two things social lift analysis can tell you are how far and how fast those ripples move. If the content ripples 900 times, but that takes 10 years, you won’t see much benefit. If it ripples 900 times in [...] [...]