Social Media Budget Ratio in B2B Marketing

In my new advisory role for the members of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear [...]

March 9th, 2010 | Category: Advertising, Blogging, Content Marketing, Facebook, Inbound Marketing, Interactive Marketing, Online Advertising, Social Media, Social Networking | 2 comments

Will Facebook replace your B2B Marketing email system?

I want to roll the clock back a few weeks to the announcement of an initiative by Facebook called – Project Titan.

At the time that I saw it and tweeted about it (of course) it really hadn’t hit me just how important this could be to any business.  What seemed like a pretty basic message [...]

March 4th, 2010 | Category: Buzz Marketing, Communications, Facebook, Interactive Marketing, Social Media, Social Networking, email Marketing | 4 comments

Creating Engagement in B2B Marketing

A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. And 85 percent believe companies should not just present information via social [...]

March 2nd, 2010 | Category: Blogging, Branding, Buzz Marketing, Communities, Content Marketing, Conversational Marketing, Inbound Marketing, Interactive Marketing, Social Media, Twitter | 4 comments

Does Bit.ly convert for B2B Marketing - a case study

The short answer – heck yeah!

On December 19, 2009 Avaya completed the acquisition of Nortel Enterprise Services. We announced on that day we would hold a virtual event that would introduce our new roadmap for the combined enterprise in exactly 30 days. This would prove to be a seminal event for Avaya and on January [...]

February 11th, 2010 | Category: Blogging, Communications, Events, Innovation, Interactive Marketing, Social Media, Strategy, Twitter, Virtual Events | 9 comments

B2B Marketing: Trust + Community = ROI

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer.

Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from [...]

February 9th, 2010 | Category: Communications, Communities, Content Marketing, Inbound Marketing, Interactive Marketing, PR, Personal Branding, ROI, Social Media, Social Networking | 6 comments

Content: Lure or Lasso?

I picked this saying up from Gary Vaynerchuk’s new book called Crush It.

I really liked the idea of content having dual purposes and not just the purpose of posting to your website or blog.

The lure part is really about a steady stream of content that is consistent in its frequency which is why as people [...]

February 4th, 2010 | Category: Blogging, Content Marketing, Inbound Marketing, Interactive Marketing, Lead Nurturing, Social Media, Thought Leadership | 4 comments

Influencers vs Advocates in B2B Marketing

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients [...]

January 28th, 2010 | Category: Blogging, Buzz Marketing, Communications, Communities, Inbound Marketing, Interactive Marketing, Media, PR, Social Media, Twitter | 13 comments

Why is Google Scared and what it means for B2B Marketing

At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing.

When you think about the search behavior of the average person online – we are mostly conditioned to [...]

January 26th, 2010 | Category: Advertising, Content Marketing, Interactive Marketing, Media, Mobile, Online Advertising, Pay Per Click, Search | 13 comments

4 P's to Social Media Marketing

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. Frankly, I have been brewing this post for a while now and its time to let it [...]

January 21st, 2010 | Category: Advertising, Branding, Buzz Marketing, Content Marketing, Inbound Marketing, Interactive Marketing, Lead Generation, Lead Nurturing, Social Media, Strategy | 13 comments

The Future of Advertising is one word ...

Contextual

Now I know this isnt such a new statement – but consider these clues …

When the folks who created ET the movie (I hope I am not dating myself here) wanted to use M&M’s as the candy that ET was most attracted to – Mars said no but Reese’s Pieces said yes. Following the release [...]

March 25th, 2009 | Category: Advertising, Branding, Content Marketing, Interactive Marketing, Online Advertising | 10 comments
 
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