In my new advisory role for the members of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear [...]
I want to roll the clock back a few weeks to the announcement of an initiative by Facebook called – Project Titan.
At the time that I saw it and tweeted about it (of course) it really hadn’t hit me just how important this could be to any business. What seemed like a pretty basic message [...]
A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. And 85 percent believe companies should not just present information via social [...]
Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer.
Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from [...]
I picked this saying up from Gary Vaynerchuk’s new book called Crush It.
I really liked the idea of content having dual purposes and not just the purpose of posting to your website or blog.
The lure part is really about a steady stream of content that is consistent in its frequency which is why as people [...]
At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing.
When you think about the search behavior of the average person online – we are mostly conditioned to [...]
Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. Frankly, I have been brewing this post for a while now and its time to let it [...]
Contextual
Now I know this isnt such a new statement – but consider these clues …
When the folks who created ET the movie (I hope I am not dating myself here) wanted to use M&M’s as the candy that ET was most attracted to – Mars said no but Reese’s Pieces said yes. Following the release [...]
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