Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. […]
It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building […]
With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers […]
Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. His role is to create the vision for Digital Marketing as it relates to Microsoft SharePoint 2010 for Internet Sites, and Microsoft FAST Search Server technology to create great digital experiences for […]
You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. I will self confess that I have ignored this one for a while. The other version of this is the mapping of content to your buyer types and this too is […]
If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward.
Let me explain …
We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to […]