CMOs: Shedding light on marketing performance

Businesses use enterprise data and metrics to manage business performance and drive efficiencies across the organization. But when it comes to marketing, there has always been a bit of the “black box” effect. Marketing is the one major budget item that traditionally has been the hardest to understand and measure from [...]

April 18th, 2012 | Tags: , , , , , , , , , , , , , | Category: Advertising, Content Marketing, Innovation, Interactive Marketing, Lead Generation, Lead Nurturing, Social Media | 2 comments

More B2B Marketing on Mad Marketing TV -- The After Party

After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss:

- Marketing at a small company versus a larger company
- Buyer personas and the importance of knowing your buyers
- Approaches for creating engaging content
- How writing a book can help generate awareness and build reputation

MadMarketingTV is sponsored by Act-On Software: Marketing [...]

March 7th, 2012 | Tags: , , , , , , , | Category: Business Intelligence, Content Marketing, Facebook, Inbound Marketing, Lead Nurturing, Social Media | Comment

Changes in B2B Marketing -- Mad Marketing TV Ep 13

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss:

Recent changes in B2B marketing
Influencer strategies and why they’re important
Facebook’s IPO and what it means for marketers
New social media tools for B2B marketers
Social data and what it means to B2B marketers

Join Jeff [...]

February 29th, 2012 | Tags: , , , , , , | Category: Advertising, Branding, Content Marketing, Data Mining, Facebook, Lead Generation, Lead Nurturing, Listening, PR, Social Media, Social Networking, Uncategorized | 2 comments

Microsoft’s Future in Digital Marketing

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. His role is to create the vision for Digital Marketing as it relates to Microsoft SharePoint 2010 for Internet Sites, and Microsoft FAST Search Server technology to create great digital experiences for its customers [...]

April 3rd, 2011 | Tags: , , , , | Category: Applications, Content Marketing, Inbound Marketing, Lead Nurturing, Marketing, Strategy | 6 comments

Mapping Content to the Sales Funnel AND Buyer types

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. I will self confess that I have ignored this one for a while. The other version of this is the mapping of content to your buyer types and this too is [...]

November 10th, 2010 | Category: Content Marketing, Inbound Marketing, Interactive Marketing, Lead Nurturing, Thought Leadership | 11 comments

B2B Marketing needs to Curate a Vibrant Community

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward.

Let me explain …

We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. [...]

July 28th, 2010 | Category: Content Marketing, Customer, Customer Experience, Customer Support, Lead Generation, Lead Nurturing, Strategy, Support | 18 comments

Closed Loop Marketing – still a long way to go

Ok I know we all talk a good game about Closed Loop Marketing and I don’t want to burst anyone’s bubble here but frankly we aren’t there yet.

Yes we forced the loop to close with some great technologies over the last few years. CRM systems, MRM systems, Lead Nurturing systems and the list goes on. [...]

July 21st, 2010 | Category: Lead Generation, Lead Nurturing | 7 comments

Could Facebook become a Lead Nurturing platform?

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space.

But Facebook?

Lead nurturing starts by taking many touch points and pulling them all together into one spot so you can see patterns of activity across your customer base [...]

April 6th, 2010 | Category: Advertising, Content Marketing, Data Mining, email Marketing, Events, Facebook, Inbound Marketing, Lead Generation, Lead Nurturing, Social Media, Social Networking | 5 comments

Social Media Lead flow in B2B Marketing

Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape.

In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding [...]

March 16th, 2010 | Category: Blogging, Content Marketing, Lead Generation, Lead Nurturing, Social Media, Social Networking | 10 comments

In B2B Marketing: Content is Media

For some reason there is a lot of confusion about the word Content lately. Back in the late 90s when the internet was just heating up we all heard alot about how “Content is King”. But these days for B2B Marketers I think we need to take it a step further and say that “Content [...]

February 16th, 2010 | Category: Advertising, Blogging, Communications, Inbound Marketing, Lead Nurturing, Social Media, Social Networking, Web 2.0 | 10 comments
 
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