Leadership | Social Media Darwinism

Marketing needs to be more Adaptive!

Ok so this isn’t the newest concept you ever heard of – but hear me out – its time we really changed a few things in the marketing organization.

So its easy to see that today’s marketing teams are not that well equipped to handle “real time marketing” as David Meerman Scott defined it. We need [...]

The Marketing Technologist: Time has Come

In a recent Brandweek article I saw a quote from Lynne Seid, a senior partner at Heidrick and Struggles – one of the top recruiting firms in the world – in which she said: “We’re seeing the emergence of the chief digital officer reporting into a global CMO.” This explains many of the calls I [...]

Statistics on Advertising during a Recession

I think Seth Godin outlined Marketing’s Catch 22 best in his book The Purple Cow – (and I am paraphrasing here) – when times are tough the tendency is to conserve capital vs. when times are good the tendency is to not be aggressive.

As marketers we are so often faced with the dilemma of having [...]

The Challenge of Change

Tony Blair former Prime Minister of Great Brittan’s Q&A session at the World Business Forum

On the topic of Crisis Management

One can describe Crisis Management as everything that comes across ones desk – if you remember in my first term of office my objectives were clearly to focus on my top 3 priorities: education, education, education [...]

A Crisis is a Terrible Thing to Waste!

Jim Collins author of Built to Last and Good to Great’s speech at the World Business Forum

Good is the mortal enemy of great – I been curious to understand what systematically makes companies great. We now have over 6000 years of corporate data to compare what’s different.

The single most important distinction is most companies are [...]

Situational Leadership

Colin Powell gave a short speech over lunch at the World Business Forum

He relayed a story about two Captains in the Army he had the pleasure to lead as a means of highlighting the importance of Situational Leadership.

One time he told two of his Captains to “take that hill”. The 1st Captain ran off [...]

How to be an Authentic Leader?

Bill George author of True North’s speech on Leadership at the World Business Forum

The world is crying out for leadership – what can each of you do to make the world a better place? Today’s environment is a product of a leadership crisis – leaders who take responsibility for their firm. They lose sight [...]