Gut Feeling or Analytics – which is better?

So I was talking with a CMO buddy of mine the other day over dinner and this topic came up. Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted to [...]

February 8th, 2012 | Tags: , , , , , | Category: Advertising, Data Mining, Innovation, Marketing, Media, Pay Per Click, SEO, Social Media, Strategy | 7 comments

Making Marketing Agility Cool

Chief Marketing Officers take pride in being the trendsetters around the corporate corral – the arbiters of hip, the sharpest dressers, the consummate gadgeteers. But when it comes to using data to support decision making, the CMO is likely not to be the smoothest operator.

Each year the Marketing team works hard to distill consumer insights [...]

November 23rd, 2011 | Tags: , , , , , , | Category: Innovation, Marketing, Social Media, Strategy | 2 comments

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Romi has been profiled on my blog several times so its only fitting that reached out to find out why. What follows is a transcript of what I learned.

Q: Thanks for taking the time to chat with [...]

November 17th, 2011 | Tags: , , , | Category: Marketing, Sincere Marketing, Social Media, Social Networking | Comment

Make Your CFO a Social Media Fan

Social media definitely pays off, but you’ve got to focus on the approach not the tools.

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI?  Never is that more true than at budget time. The purse string holders might harbor unspoken [...]

November 9th, 2011 | Tags: , , , , , , | Category: Blogging, Buzz Marketing, Content Marketing, Conversational Marketing, Facebook, Marketing, Social Media, Social Networking, Strategy | One comment

What Moneyball Teaches Digital Marketers About Winning

“Adapt or Die” – Billy Beane

Moneyball, a book by Michael Lewis and now a movie starring Brad Pitt, is an amazing story of how Billy Beane, the then Oakland Athletics General Manager, chose to abandon baseball’s collective wisdom and applied what many considered to be “outsider” thinking to develop a winning team. Hindered by a [...]

September 27th, 2011 | Tags: , , , , , | Category: Advertising, Buzz Marketing, Innovation, Marketing, Strategy | 2 comments

Marketing needs to be more Adaptive!

Ok so this isn’t the newest concept you ever heard of – but hear me out – its time we really changed a few things in the marketing organization.

So its easy to see that today’s marketing teams are not that well equipped to handle “real time marketing” as David Meerman Scott defined it. We need [...]

June 22nd, 2011 | Category: Advertising, behavioral targeting, Branding, Content Marketing, Conversational Marketing, Interactive Marketing, Leadership, Marketing, Media, Online Advertising, Social Media, Social Networking, Strategy | 7 comments

Ideal Customer Persona – made with Social Data

Some advertising agencies charge you hundreds of thousands of dollars to create what they call the “ideal customer persona”. I discussed how you can do this for FREE with Facebook in a prior post called Generating a Buyer Persona with Facebook Advertising but unfortunately you do get what you pay for.

What if there was a [...]

June 8th, 2011 | Tags: , , | Category: behavioral targeting, Customer, Innovation, Marketing, People, Social Media, Strategy | Comment

Microsoft’s Future in Digital Marketing

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. His role is to create the vision for Digital Marketing as it relates to Microsoft SharePoint 2010 for Internet Sites, and Microsoft FAST Search Server technology to create great digital experiences for its customers [...]

April 3rd, 2011 | Tags: , , , , | Category: Applications, Content Marketing, Inbound Marketing, Lead Nurturing, Marketing, Strategy | 6 comments

The Marketing Technologist: Time has Come

In a recent Brandweek article I saw a quote from Lynne Seid, a senior partner at Heidrick and Struggles – one of the top recruiting firms in the world – in which she said: “We’re seeing the emergence of the chief digital officer reporting into a global CMO.” This explains many of the calls I [...]

February 2nd, 2011 | Category: Innovation, Interactive Marketing, Leadership, Marketing, People | 15 comments

An Interview with Sean Geehan, CEO and Founder Geehan Group

I met Sean at a recent ITSMA Marketing Leadership forum. Many of his ideas really hit home for me so I wanted to share these with you. He has a forthcoming book that I am also really looking forward to reading called the B2B Executive Playbook where he will be talking about how to [...]

July 7th, 2010 | Category: Lead Generation, Marketing, Strategy | 2 comments
 
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