Going Mobile with B2B Marketing - Part II

So in my last blog post – Going Mobile with B2B Marketing we discussed the basics of the mobile market and where to focus our attention as a B2B Marketers.

Now we want to move into the content. I would say that if  “Content is King” on the internet “Context is Queen” on mobile.  With only [...]

February 25th, 2010 | Category: Advertising, Buzz Marketing, Mobile | Comment

Going Mobile with B2B Marketing

As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream.

As a marketer I always like to play the “odds not the lottery” and to me when you have a market of 3.3 Billion Handsets worldwide (half the population) versus only 1 Billion PC’s [...]

February 23rd, 2010 | Category: Advertising, Buzz Marketing, Mobile | 6 comments

Why is Google Scared and what it means for B2B Marketing

At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing.

When you think about the search behavior of the average person online – we are mostly conditioned to [...]

January 26th, 2010 | Category: Advertising, Content Marketing, Interactive Marketing, Media, Mobile, Online Advertising, Pay Per Click, Search | 13 comments

10 BtoB Marketers Predictions for 2010

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Recession or not [...]

December 15th, 2009 | Category: Advertising, Business Intelligence, Content Marketing, Facebook, Mobile, Social Media, Social Networking, Videocasting, behavioral targeting | 29 comments

Digital Signage – the Next Big Thing

Not long ago, Times Square was the epicenter of digital signage in the U.S. It may still represent the highest concentration, but digital signage is exploding and you see it just about everywhere now. Digital signage is officially “the next big thing” for a lot of marketers. In a recent Razorfish survey it was ranked [...]

October 13th, 2008 | Category: Advertising, Buzz Marketing, Digital Signage, Innovation, Interactive Marketing, Mobile, Social Media | 4 comments

New Rules of Web Marketing – a podcast with Michael Mace

Many marketing teams are being asked by senior leaders in their organizations why they aren’t using the same cutting edge tactics as some of their competitors. When is it right to use cutting edge tactics? When is it right to use traditional tactics? When and how should you integrate the two?

To answer these questions, I [...]

June 2nd, 2008 | Category: Mobile | One comment

Mobile Marketing: What you need to be doing in 2008

You can’t hop into a cab, step into an elevator or walk down the street without passing someone using a Blackberry, iPhone or other type of mobile device. Business professionals, students, police and even your kids are connected every second of the day. As a result, more and more carriers are recognizing the inherent value [...]

January 6th, 2008 | Category: Mobile | One comment