Is Sentiment Making Brands Stupid?

I loved the article by Nick Carr a few years ago that asked the question – Is Google Making us Stupid? Nick likened the use of Google and other tools as training us how to “power browse” and not really read effectively.

So I have been thinking about a parallel article that would apply in the [...]

August 3rd, 2011 | Tags: , , , , , | Category: Business Intelligence, Data Mining, Facebook, Innovation, Listening, Monitoring, Social Media, Twitter | 2 comments

Social Media – the Next Frontier!

Many BtoB organizations these days are spending time and money to listen to the conversations that are happening about their [...]

March 9th, 2011 | Tags: , , , , | Category: Advertising, Innovation, Listening, Monitoring, Reputation Monitoring, Social Media, Social Networking, Support | 2 comments

Paul Dunay joins Networked Insights as the CMO

Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. [...]

March 1st, 2011 | Tags: , , , | Category: Blogging, Buzz Marketing, Data Mining, Facebook, Innovation, Interactive Marketing, Listening, Location Based Services, Mobile, Monitoring, Podcasting, Reputation Monitoring, Social Media, Social Networking, Support, Thought Leadership, User Generated Content | 33 comments

Monitoring vs Analytics

After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation [...]

February 9th, 2011 | Category: Business Intelligence, Data Mining, Innovation, Listening, Monitoring, Social Media, Strategy | 32 comments

10 Best Posts of 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. This inspired me to do a quick 10 Best Posts of 2010 as [...]

December 29th, 2010 | Category: Advertising, Blogging, Branding, Buzz Marketing, Content Marketing, Customer Experience, Customer Support, Facebook, Innovation, Interactive Marketing, Listening, Monitoring, Social Media, Social Networking | 2 comments

11 B2B Marketing Predictions for 2011

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

Here are 11 concrete ways I [...]

December 8th, 2010 | Category: Advertising, Applications, Buzz Marketing, Commerce, Communications, Conversational Marketing, Customer Experience, Customer Support, Facebook, Mobile, Monitoring, Online Advertising, Pay Per Click, Reputation Management, Reputation Monitoring, SEO, Social Media, Social Networking, Strategy, Thought Leadership, Twitter | 27 comments

FOUND the ROI of Social Media for B2B Marketers!

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the [...]

December 1st, 2010 | Category: Customer Experience, Listening, Monitoring, Social Media, Social Networking, Support | 16 comments

Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!

Everyday I provide support on the social web to customers. For the last 18 months we have solved hundreds of issues both small and large for customers around the globe, some as quickly as 15min others as long as 24 hours. But what’s becoming clear to me is that real time communications is essential in [...]

November 17th, 2010 | Category: Customer Experience, Customer Support, Facebook, Listening, Monitoring, Reputation Management, Reputation Monitoring, Social Media, Social Networking, Twitter | Comment

Social Media for the Boardroom

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. They identified [...]

September 29th, 2010 | Category: Blogging, Facebook, Innovation, Listening, Monitoring, PR, Social Media, Social Networking, Strategy, Twitter | 6 comments

Social Customer Support: AT&T is doing it Right!

I have been an avid iPhone user almost since the day it came out. I just had to have one and it killed me that it took a week to get one when it first hit the market. I love everything about the iPhone except the fact that it has been hard to actually use [...]

September 22nd, 2010 | Category: Advertising, Buzz Marketing, Customer Experience, Customer Support, Interactive Marketing, Listening, Monitoring, Reputation Management, Reputation Monitoring, Sincere Marketing, Social Media, Social Networking, Support | 9 comments
 
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