In my new advisory role for the members of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear [...]
|
||||
|
At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. When you think about the search behavior of the average person online – we are mostly conditioned to [...] Contextual Now I know this isnt such a new statement – but consider these clues … When the folks who created ET the movie (I hope I am not dating myself here) wanted to use M&M’s as the candy that ET was most attracted to – Mars said no but Reese’s Pieces said yes. Following the release [...] John Strattion, EVP and CMO of Verizon Communications, keynote speech at the Media Convergence Forum Audience fragmentation has made media planning a much more complex process – $70B TV, $33B magazines, $28B newspapers, $11B radio, $18B internet, $4B outdoor (US Ad spending 2007) Since 1985 the number of channels has grown 6X – causing viewership hours [...] HandvertisingCool idea – not sure B2B buyers will like this as much as B2C buyers(tags: advertising) The Devaluation of TrafficSteve Rubel discusses the changing economics behind traffic on the web – will this be an issue for advertisers in the future?(tags: online advertising) OutTwit Your Friends from Microsoft OutlookI dont know why but I like this idea [...] Go to Portland, Oregon, and you’ll find everyone there talking about Voodoo Doughnut. They talk about the caffeinated doughnut. The chocolate-glazed chocolate doughnut rolled in Cocoa Puffs cereal. Or the voodoo-doll-shaped doughnut that bleeds raspberry filling when impaled with a pretzel pin. Then there’s Innocent. The UK company launched a campaign called “Supergran,” in which English [...] Wanna see the future of mobile phones, check out Japan; wanna see the impact of broadband internet connections, check out South Korea, wanna see the future of online advertising, check out Britain. Why Britain? In the British online-advertising market the internet accounts for 14% of a companies’ total spend on advertising in Britain, compared with just [...] |
|
|||
|
Copyright © 2010 Buzz Marketing for Technology - All Rights Reserved |
||||
Get email updates
Get RSS updates
Friend me
Follow me
Network with me
Popular Posts