Facebook can’t be stopped and here’s why!

I am just putting the finishing touches on the 2nd Edition of Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger (and BTW we have sold over 20,000 copies in less than a year!). We also just completed Facebook Advertising for Dummies (Wiley) which is due to ship in November. And a question I […]

iPad saves the Page Advertising Business

I was just reading BtoB Magazine’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. According to the article Jason Snell the editor of IDG’s Macworld – is building an iPad application for his magazine with the promise of a digital version of his magazine […]

Social Media Budget Ratio in B2B Marketing

In my new advisory role for the members of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear […]

Why is Google Scared and What it means for B2B Marketing!

At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing.

When you think about the search behavior of the average person online – we are mostly conditioned […]

The Future of Advertising is one word …

Contextual

Now I know this isnt such a new statement – but consider these clues …

When the folks who created ET the movie (I hope I am not dating myself here) wanted to use M&M’s as the candy that ET was most attracted to – Mars said no but Reese’s Pieces said yes. Following […]

TV is Dead – but that’s good news for the Marketer!

John Strattion, EVP and CMO of Verizon Communications, keynote speech at the Media Convergence Forum

Audience fragmentation has made media planning a much more complex process – $70B TV, $33B magazines, $28B newspapers, $11B radio, $18B internet, $4B outdoor (US Ad spending 2007)

Since 1985 the number of channels has grown 6X – causing […]

A Couple of Hot Links from Business Week

Unconferences – if you haven’t heard of them you need to check this link out

Behavioral Targeting – this is the future of online advertising in my opinion

Technorati Tags: social media, Online Advertising, unconferences, behavioral targeting

Want more sales? Give sales something to talk about. A podcast with Lois Kelly of Foghound

Go to Portland, Oregon, and you’ll find everyone there talking about Voodoo Doughnut. They talk about the caffeinated doughnut. The chocolate-glazed chocolate doughnut rolled in Cocoa Puffs cereal. Or the voodoo-doll-shaped doughnut that bleeds raspberry filling when impaled with a pretzel pin.

Then there’s Innocent. The UK company launched a campaign called “Supergran,” in which […]

The future of online advertising: check out the UK

Wanna see the future of mobile phones, check out Japan; wanna see the impact of broadband internet connections, check out South Korea, wanna see the future of online advertising, check out Britain.

Why Britain? In the British online-advertising market the internet accounts for 14% of a companies’ total spend on advertising in Britain, compared with […]