Pay Per Click | Buzz Marketing for Technology

Why is Google Scared and what it means for B2B Marketing

At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing.

When you think about the search behavior of the average person online – we are mostly conditioned to [...]

Marketing Metrics: Rethinking them Again!

It always seems that marketing metrics is a fertile topic to discuss and write about but after reading a few recent Forrester research reports I think they really helped me to crystallize how I am going to be tracking metrics going forward but they also gave me a sense of what importance I should give [...]

Pay Per Click: Boom or Bust?

Is pay per click losing momentum? Is growth in the channel waning? In a recent blog post, Steve Rubel wrote “I am calling a top to this market now. There are five reasons why a pay-per-click advertising recession looms!”

To further explore pay per click’s future, we turned to Steve and to Alan Rimm-Kaufman. Alan leads [...]