People | Social Media Darwinism

Ideal Customer Persona – made with Social Data

Some advertising agencies charge you hundreds of thousands of dollars to create what they call the “ideal customer persona”. I discussed how you can do this for FREE with Facebook in a prior post called Generating a Buyer Persona with Facebook Advertising but unfortunately you do get what you pay for.

What if there was a [...]

The Marketing Technologist: Time has Come

In a recent Brandweek article I saw a quote from Lynne Seid, a senior partner at Heidrick and Struggles – one of the top recruiting firms in the world – in which she said: “We’re seeing the emergence of the chief digital officer reporting into a global CMO.” This explains many of the calls I [...]

Focus on your Customer

Sir Terry Leahy, CEO of Tesco’s speech at the World Business Forum

Tesco’s core purpose – to create a benefit to customers across 2 tenets – Treat customers the way they want to be treated and deliver them what they want

Simple but clear strategy to: grow the UK food business, to expand internationally, to become strong [...]