As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. According to the U.S. Census Bureau, nearly 17 percent of the U.S. population identify themselves as Hispanic or Latino, comprising more than 53.4 […]
Should every visitor to your website be treated the same? Should each customer see the exact same offers, options, products and pages?
The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business.
Fact is, […]
According to Forrester Research, U.S. e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. These are some pretty staggering figures that brands and their CMOs cannot afford to ignore. More than anything, it’s a harsh reminder of just how much revenue they stand to lose if […]
If the $42.3 billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. […]
The reality is, if you provide a really stellar online experience, they will want to come back, again and again. […]
Going green, online—is it worth it? The short answer is yes. […]
There are many reasons customers will only buy from a site once […]
Most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access. […]