Every firm I speak to wants to better position themselves as thought leaders in their specific area of Technology. And for good reason – better margins, better awareness, better leads, more qualified leads. Moreover, it changes the dynamic of the conversation from one of WHO are you to HOW can you help me with my […]
Discovering and connecting with the people who will help your business thrive in today’s social economy is vital especially when attention has become a precious commodity! As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business […]
We live in an age of skepticism about all forms of consumption. The diffusion of our skepticism is accelerated by the Internet and makes the sincerity even more pressing.
So it’s no surprise that the world of business — specifically in the realms of advertising, branding, and marketing — has to once again ennoble the […]
A year and a half ago when I was researching how to start a wiki and looking for best practices in wikis – there was little information out there about it. So I decided to reach out to our internal consultant and found out there were already 6 wikis within the BearingPoint organization all built […]
As the economy twists and turns with more layoffs mounting – having a strong personal brand is becoming ever more important from a career perspective.
But what does that mean? Do you launch a blog? Do you start a Twitter account? Do you launch your own Vlog? Or maybe some combination of all of the […]
These days many professional services and technology firms looking to differentiate themselves lean on an age old technique of creating thought leadership. But truly differentiated and provocative thought leadership is actually hard to come by. Most of the time, it is just interesting theory without any proof. Moreover, does the thought leadership actually drive the […]
Marketing is the interface a company builds to interact with the marketplace and the customer base. The marketing group, combined with the sales force, is the point in the company where the market understanding resides.
This should be the group that drives the company, that sells the marketing vision and message internally, and if that […]
Stop everything you are doing and listen to this podcast!
Seriously, if you have never met or had the opportunity to listen to Avinash Kaushik you must hear this podcast – I guarantee you will learn something from this podcast.
Sometimes you meet someone so passionate about something that it’s contagious and if you listen […]
Normally email and profit don’t go in the same sentence at least in the minds of most B2B marketers – but actually they should.
Everything has a cost associated with it and email is no exception – so this podcast focuses on how much lift in revenues and profits you can get out of your […]