If you are an avid reader of this blog you will already know that I am fascinated with Virtual Worlds and Virtual Events – but I was never truly enamored with Second Life and was not in favor of it for business from the start (must have been that scary looking penguin that tried to […]
A live interview with the CEO, Peter Friedman, from LiveWorld at Web 2.0 Expo about the launch of their new product called LiveBar.
If you ever dreamed of adding community to your website without having the hassle of a major integration effort involving your IT department then LiveWorld’s newest product called LiveBar is for you.
Two years ago less than half of all consumers used search to find a local business but today that number is upward of 74%!
However, most small businesses today still don’t have a website in fact less than 10% of small business owners are online. For them the problem is not just that they don’t […]
Why are some Buzz Marketing programs better than others?
What makes one program more Buzz worthy than another?
These questions and more are why I interviewed Jim Calhoun the CEO of Popular Media for his advice on how to really make your Buzz Marketing programs engaging.
So what’s Jim’s advice on how to make […]
File Sharing is very binary – either you share a file online or you don’t.
Well not anymore! – enter Drop.io.
Drop.io allows consumers to create their own private online spaces where they can easily and privately share photos, videos, documents, and other types of media with others. By default, drops are “private” – consumers […]
Twing.com, a property of Accoona Corp., is a free service that aims to help users search for opinions, information, and conversations that match their particular interest—however obscure that particular interest may be. The site encourages users to get in on the conversation by enabling them to find communities relevant to their interests.
While blogs and […]
Does Sales really care about leads? Maybe not.
If you ask Bill Binch, VP of Sales from demand generation software provider Marketo, he prefers pipeline and bookings to leads. Ironically, as much as lead nurturing and lead scoring can help generate pipeline and revenue, by framing the discussion around leads too many marketers ignore the […]
Rather than storing data and software applications down the hall in your office or in a big data center – there is a shift towards storing them on the web. And that’s the shift that Nick Carr has built his book upon.
We (America) need to jump on this paradigm shift to reduce costs in […]