Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. […]
In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” “Kill the white paper!” they are increasingly telling their clients. “We think white […]
The debate over how to make money with podcasts began shortly after they were rolled out. At first, the natural inclination was to do pre-roll or post-roll ads on podcasts – much like existing media such as TV and radio.
But some very successful companies have ignored this strategy. They have developed their own business […]
As director of business development for KnowledgeStorm, Matt Lohman identifies new channels for marketing and helps clients leverage those channels. Which is why Web 2.0 makes a great addition to KnowledgeStorm’s existing toolbox for B2B marketers.
I had a chance to interview Matt along with Robert Lesser, president of Direct Impact Marketing. Robert and I […]