Paul Dunay joins Networked Insights as the CMO

Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. [...]

March 1st, 2011 | Tags: , , , | Category: Blogging, Buzz Marketing, Data Mining, Facebook, Innovation, Interactive Marketing, Listening, Location Based Services, Mobile, Monitoring, Podcasting, Reputation Monitoring, Social Media, Social Networking, Support, Thought Leadership, User Generated Content | 32 comments

Do you need to be an Extrovert to be in Social Media Marketing?

Great question which I found myself asking last night after I reviewed my recent Myers Briggs score. I found it interesting that my score came in as ENTJ.

For those of you who aren’t aware of the Myers Briggs test it asks you a bunch of questions from multiple angles to rate you on 4 basic [...]

June 15th, 2010 | Category: Blogging, Communities, Crowdsourcing, Enterprise 2.0, Facebook, Location Based Services, Podcasting, Social Media, Social Networking, Twitter, Wiki | 16 comments

Is The White Paper Dead for B2B Marketing?

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” “Kill the white paper!” they are increasingly telling their clients. “We [...]

May 26th, 2010 | Category: Blogging, Branding, Content Marketing, Interactive Marketing, Lead Generation, Podcasting, Thought Leadership, Twitter, User Generated Content | 52 comments

Paul Dunay Interviewed on "Be The Voice" Blog with David Spark

For episode number seven of “Be the Voice” David Spark talked with Paul Dunay, Global Director of Integrated Marketing at BearingPoint and prominent blogger at Buzz Marketing for Technology.

Here are some of the highlights from David’s interview with me:

Summary

The blog is the new resume
Starting a personal/professional blog can be your social media sandbox. Play [...]

August 28th, 2008 | Category: Blogging, Buzz Marketing, Conversational Marketing, Podcasting, Social Media | 3 comments

Is Podcasting Social Media?

So, I got asked this question on a call today with a fellow social media expert and I just had to blog about the ensuing conversation.

In reality if you look at the Latin origins of the word social it would most likely have a definition akin to the free give and take of conversation and [...]

August 18th, 2008 | Category: Buzz Marketing, Podcasting, Social Media, Web 2.0 | 13 comments

Make Money with Podcasting

The debate over how to make money with podcasts began shortly after they were rolled out. At first, the natural inclination was to do pre-roll or post-roll ads on podcasts – much like existing media such as TV and radio.

But some very successful companies have ignored this strategy. They have developed their own business model [...]

December 17th, 2007 | Category: Podcasting | Comment

Buzz Marketing Hightlights from this week ...

Is Podcasting Dead?
No way – if fact I am hearing about more marketers considering podcasting in 2008 than any year before – why they realize it is part of an integrated marketing strategy not a stand alone tactic
(tags: Podcasting, Podcasts)

Social Media Spending Goes Up – Why Wait for ROI?
Prospero’s 2007 Social Media Survey found 30 [...]

October 25th, 2007 | Category: Blogging, Conversational Marketing, Interactive Marketing, Podcasting, Social Media | Comment

Buzz Marketing highlights from this week ...

It’s an Ad, Ad, Ad, Ad World – by Digitas
Digitas plan is to — “build a global digital ad network that uses offshore labor to create thousands of versions of ads. Then, using data about consumers and computer algorithms, the network will decide which advertising message to show” – now thats Web 2.0 thinking!
(tags: web2.0, [...]

August 10th, 2007 | Category: Blogging, Buzz Marketing, Podcasting, RSS, Web 2.0 | Comment

Matt Lohman of KnowledgeStorm discusses Web 2.0 Tools on a podcast

As director of business development for KnowledgeStorm, Matt Lohman identifies new channels for marketing and helps clients leverage those channels. Which is why Web 2.0 makes a great addition to KnowledgeStorm’s existing toolbox for B2B marketers.

I had a chance to interview Matt along with Robert Lesser, president of Direct Impact Marketing. Robert and I wanted [...]

August 6th, 2007 | Category: Blogging, Podcast, Podcasting, RSS, Videocasting, Web 2.0 | Comment