PR | Social Media Darwinism

Social Media for the Boardroom

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. They identified [...]

PR needs to Focus on Conversations

It’s no secret that the number of publications has declined over the last few years. The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. But it’s a zero sum game and [...]

B2B Marketing: Trust + Community = ROI

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer.

Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from [...]

Influencers vs Advocates in B2B Marketing

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients [...]

Facebook as the Media

An interesting trend has started to happen with Facebook lately – Media events are turning into Facebook groups!

Sure everyone friended Chesley Sullenberger after he successfully landed his US Airplane in the Hudson or friended Michael Phelps after he (fill in the blank)

But 2 media worthy events – this week – have both turned into Facebook [...]

Accelerate your PR with BuzzGain – a podcast with Mukund Mohan

Discovering and connecting with the people who will help your business thrive in today’s social economy is vital especially when attention has become a precious commodity! As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in [...]