Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer.
Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from [...]
Ok so what does a humpback whale have to do with marketing? Check out this campaign from Greenpeace for the [...]
An interesting trend has started to happen with Facebook lately – Media events are turning into Facebook groups!
Sure everyone friended Chesley Sullenberger after he successfully landed his US Airplane in the Hudson or friended Michael Phelps after he (fill in the blank)
But 2 media worthy events – this week – have both turned into Facebook [...]
(adopted from a post seen at phdunay.gooruze.com)
Discovering and connecting with the people who will help your business thrive in today’s social economy is vital especially when attention has become a precious commodity! As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping [...]
Is the press release dead?
Well not really. But there certainly is a new wave out there – the social media press release, or SMPR, spawned by Todd Defern and the folks at SHIFT communications.
What does this mean for you? Well, when newspapers, magazines and other media go online, they are trying to create a conversation [...]
PR professionals have been on the front end of all media relationships for a very long time. But the advent of new media poses some challenges for even the best PR professional.
To get some advice on how PR pros should handle new media, I conducted an interview with Cece Salomon-Lee. She runs her own blog [...]
41 Common Blogging MistakesHere is a great list of common blogging mistakes – a good review for anyone with a blog(tags: Blogs, Blogosphere, Blogging)
Another take on the social media press releaseMaggie Fox has published another example of a Social Media Press Release (SMPR) this one with Ford – and its worth a look!(tags: Social Media, [...]
David Meerman Scott is the publisher of the blog webinknow and a three-time author. His latest book is The New Rules of Marketing and PR, published this year by Wiley.
David’s new book covers a lot of ground for marketers who are new to social media tools like blogs, podcasts, etc. It also has lots of [...]
Get email updates
Get RSS updates
Friend me
Follow me
Network with me
Popular Posts