PR professionals have been on the front end of all media relationships for a very long time. But the advent of new media poses some challenges for even the best PR professional.

To get some advice on how PR pros should handle new media, I conducted an interview with Cece Salomon-Lee. She runs her own blog [...]

David Meerman Scott is the publisher of the blog webinknow and a three-time author. His latest book is The New Rules of Marketing and PR, published this year by Wiley.

David’s new book covers a lot of ground for marketers who are new to social media tools like blogs, podcasts, etc. It also has lots of [...]