One of my goals this year was to do a study on reputation management. As we all factor in the effects of new media on our brands, I felt this was a topic with long-lasting appeal to every marketer.
My hypothesis going into the creation of these questions was that B2B marketers (including yours truly) […]
Lots of brands are finding out the hard way that there are plenty of conversations taking place about them online. For good or bad.
Many brands choose to ignore this. But hope is not a strategy.
Since consumers rely heavily on the Web as an authoritative source of information, managing a brand’s online reputation has […]
Brand building and reputation management are two sides of a coin. What brand managers do to build their company’s reputation can come crashing down overnight with the keystroke of an angry blogger.
Managing a company’s reputation used to be a back-channel activity, known only to a few. Today, company reputation is available to everyone. It […]