The ROI of Influencer Marketing

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. This webinar featured Eric T. Tung (@EricTTung) Brand Ambassador for companies like Ford, Microsoft, Verizon and MasterCard, Kathleen Hessert (@KathleenHessert) CEO of Sports Media Challenge and […]

From Community to Commerce: Making the ROI Connection

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. This webinar featured Meagan Fish (@iRobot) Global Social Media Manager, iRobot, Andrew Ashton (@@AndrewLAshton) Digital Marketing Specialist, Pizza Hut and Jordan Slabaugh (@jordanv) […]

Integrating Listening Into Your Platform for ROI

Last week I moderated another Social Media Today webinar this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. […]

The Missing Link Between Media and Marketing

It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building […]

IROI: Immediate Return on Investment

This is the era of Social Media. With over a billion consumers offering opinions, sentiments, and insights online, Social Media has in a few short years eclipsed many traditional forms of expression in terms of volume and importance. As a result, the professional world is abuzz with discussion of this new form of communication […]

Social Media Data: Time to Embrace it

There is not a day that goes by in the life of a marketer that doesn’t have a headline that reads, “marketers struggle to find the ROI of social.” It is as if marketers are chasing down a unicorn that exists only in their imaginations.

A 2011 MarketingSherpa study confirmed this with 62% of CMO’s […]

There really is an ROI in Social Media – I’ve seen it!

I really don’t get it. I recently saw an article from MarketingSherpa that said 62% of CMO’s believe that social media marketing will pay off … eventually! That’s 6 out of every 10 CMOs. All I can say is what are you reading and where are you hiding yourself?

In my mind this is […]

Facebook gave us the last piece of the Earned Media puzzle

A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while.

Take a look at the original posting below …

Improving Facebook Page Insights by Facebook Pages on Tuesday, November 23, 2010 at 7:48pm

Facebook Pages […]

Shadow Pipeline – accounting for the missing dollars

Well its summertime, a time when we turn down the volume of campaigns and look at the business impact we were able to drive. It’s my favorite time of year to reassess based on our stated strategy and tweak our tactics to match. But can you really get a good handle on the business impact […]

Social Customer Support delivers Strong ROI

In a recent poll by the TSIA of firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. Which is a real shame and if that’s the case for you I would argue that you are focusing your social media efforts in the wrong place!

Certainly […]