At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing.
When you think about the search behavior of the average person online – we are mostly conditioned to [...]
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. This gave birth to a whole industry centered on optimizing search results for a given term. For B2C or B2B Marketers this was a huge revolution.
But for B2B Marketing [...]
This morning I typed into Google the search term: VoIP (which stands for Voice over Internet Protocol) and I got 64 Million responses. 64 Million!!
How archaic is that?
Does Google have any idea how long would it take me to go through 64 Million responses? One day we are going to look back at the days [...]
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