Sharing is how you build a Brand

In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.” And I couldn’t help but agree.

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to […]

What you can learn from Mister Splashy Pants?

Ok so what does a humpback whale have to do with marketing? Check out this campaign from Greenpeace for the answer. […]

LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. This gave birth to a whole industry centered on optimizing search results for a given term. For B2C or B2B Marketers this was a huge revolution.

But for […]

2010 – Welcome to the Age of Customer Service

At the end of the last decade we saw Amazon snap up Zappos for $928 Million. Combining two of the most customer focused organizations I am aware of on the web and making one of the most powerful customer centric companies out there.

Social media has forever changed the balance of nature in favor of […]

Fire your Director of Social Media!

At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!” and after thinking about that I can’t help but agree with him.

The theory […]

10 BtoB Marketers Predictions for 2010

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Recession or not […]

Social CMO – Will CMO’s miss this opportunity?

CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward.

Let me explain …

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What to look for in a Social Media Marketer?

Now that we are beginning to feel the relief of the economic uncertainty that has been hanging around us for the past few months, I am beginning to hear a lot about the invention of some new roles inside organizations looking to get “social media”.

Typically this means hire someone who knows our “space” really […]

5 Tricks to B2B Marketing Socially

Whenever I ask members of sales team from around the globe what they need – the answer never changes – more case studies. Its not to say that we don’t respond but for whatever reason it takes a village to get a single case study done.

The reason the sales team loves case studies is […]

The Tipping Point and your Contact Center

Back in the year 2000, Malcolm Gladwell published his landmark book called The Tipping Point. And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media?

Let me explain …

Many of the most Socially advanced Contact Centers today are using tools to listen […]