Is Real Time Marketing in your future?

In fact I would argue it is here today.

Take a look at one of my last post on Hey Marketer – When was the last time you talked with a customer??

And then ask yourself – how long did some of those interactions take. For Example – We resolved the issue for the […]

Five Ways Facebook Can Get You Fired!

Can your social media activities cost you your job? You bet they can, and it’s my mission to show you how to avoid that fate!

You are about to see a number of real-life case studies about Facebook. These people are not actors or anything I dreamed up – they are real people whose lives […]

Hey Marketer – When was the last time you talked with a customer??

It’s an odd dynamic I see in play today – in today’s ever connected environment marketers tell me they feel even more removed from direct customer interaction.

As a former sales person, I used to schedule “ride-along” time with my sales team just to get out on sales calls and hear how we position ourselves […]

Forget Audience Segmentation – Segment by Conversation!

Back in December of 2007 Forrester published a method for creating a Social Media Strategy called the POST Method. It was revolutionary at the time because as most who marketers were beginning to experiment with Social Media fell into the trap of implementing the latest “shinny object” which naturally over-focused them on the technology rather […]

Why you need to build your Social Capital?

So over the last few blog posts we have looked at ways in which websites will provide you with a very different web experience today and over the next 24 months. A web that brings your search results based on what your friends clicked on and a buying experience based on what others in your […]

No patience for the ROI of Social Media discussion

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. Late last year, there were some headlines about Dell crossing the $1 million mark via Twitter and it’s only gotten bigger since then.

How did they do it? With […]

Social Media makes for Better Interviews

After reading Chip and Dan heath’s article in Fast Company called “Why It May Be Wiser To Hire People Without Meeting Them”. I couldn’t help but agree with the findings in the article having fallen into that trap myself over the last few years with some key hires. In short, they talk a lot about […]

Why is measuring Lead Gen in Social Media so hard?

This isn’t a new problem – how to measure lead generation from online activity is as old as the web itself. Not everyone had a shopping cart on their website year ago either, so ways of correlating offline business with online activity had to be devised.

Take for example a car company – if you […]

Social Media speeds Onboarding

I am officially up and running now in my 6th week here at Avaya and loving my new role. And what has been really interesting for me to see was the difference between organizations when it comes to things like social media.

One of the things I was pleasantly surprised to find in the […]

Avaya makes Business Communications more Social

It’s a very exciting day for me here at Avaya. We just launched a new product that is a true leap frog from where most enterprises are today and will make it easier for enterprises to integrate social technologies like Facebook into their overall communications and contact centers while saving them real dollars in […]