Social Media Expert: How long does it take to become one?

So I was reading Malcolm Gladwell’s latest book The Outliers the other night and he goes into a discussion about Violinists and on how long it takes them to become a master at their craft. So without spoiling the book for you – the bottom line was – it takes 10,000 hours to become a […]

Spray and Pray Marketing 2.0

No matter how you look at things these days marketers are becoming more like publishers than ever before. And their tactics are shifting from more Outbound Marketing like email and direct mail to more Inbound Marketing using SEO, Blogging and Social Media.

So the game is […]

Social Media is better for the Consideration Phase

I know I talked about this before on this blog but when I saw the data from RainToday’s Benchmark Survey of How Buyer Identify Professional Services Providers, I couldn’t help myself.

According to the chart which shows the results of over 200 surveys taken by services buyers – the top 3 ways buyers become Aware […]

Top 10 Marketing Predictions for 2009

Joe Pulizzi from Junta42 polled content marketers and social media marketers for their best single prediction for 2009 – see the full list of 42 predictions here.

Here is what I would consider the Top 10 predictions from that list David Letterman style.

The Top 10 Marketing Predictions for 2009

Number 10 – Smart […]

CMO of the Future

The CMO title barely existed 15 years ago but it is already undergoing a significant transformation. There are some major shifts in landscape in which they operate: changes in Technology, Consumer Behavior and the Media Landscape. In a recent research report entitled Future Tense: the Global CMO published by the Economist Intelligence Unit I hope […]

Social Media Budget Ratio

After my last post on the Media Budget Ratio I got a question out on the Marketing 2.0 community by Scott Zosel about how much should you allocate for Social Media in your budget?

Great question Scott and you inspired me to write this post. So here it goes.

The cost of the technology used […]

Successfully Engaging Customers with a Cause

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans

13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold. Lee studied the causes that women really identified with and breast […]

Secrets of Social Media Marketing – a podcast with Paul Gillin

There is no doubt the speed of change in the media space is blinding. New tools become available to marketers and individuals alike nearly every week.

If you have ever felt like it is hard to keep up (and I know I have) then this book is for you. Admittedly, Paul Gillin wrote this book […]

Crowds have no leaders!

The Internet has eliminated the barriers of geography, cost and time. Social tools like blogs and social networking sites are helping crowds form around very discrete topics.

But what is missing from these crowds are leaders. Like any social network that you may join you have those that join and just lurk, those that maybe […]

Digital Signage – the Next Big Thing

Not long ago, Times Square was the epicenter of digital signage in the U.S. It may still represent the highest concentration, but digital signage is exploding and you see it just about everywhere now. Digital signage is officially “the next big thing” for a lot of marketers. In a recent Razorfish survey it was […]