Web 2.0 Expo – cool stuff seen on the floor of the show

Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Expo

Ascentium – A model for the agency of the future

I spoke to the CMO, Romi Mahajan who explained Ascentium’s go-to-market strategy to me. They are the nexus of a digital marketing company mixed […]

Social Branded Applications – build it once and leverage on several social networks

This is a recap of a presentation by Michael Lazerow of Buddy Media from the Web 2.0 Expo

Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens).

Social Network have all opened up their platforms which means that brands have cost effective access to […]

Using FriendFeed for Aggregating Conversations – a podcast with Jesse Stay

Sometimes I have to admit it is hard to keep up with all the new advances in Social technologies. And when I hear the buzz about certain technologies getting louder and louder it often times prompts me to seek out the help of a trusted source.

Enter Jesse Stay – Facebook developer and guru, a […]

Paul Dunay Interviewed on "Be The Voice" Blog with David Spark

For episode number seven of “Be the Voice” David Spark talked with Paul Dunay, Global Director of Integrated Marketing at BearingPoint and prominent blogger at Buzz Marketing for Technology.

Here are some of the highlights from David’s interview with me:

Summary

The blog is the new resume Starting a personal/professional blog can be your social […]

Is Podcasting Social Media?

So, I got asked this question on a call today with a fellow social media expert and I just had to blog about the ensuing conversation.

In reality if you look at the Latin origins of the word social it would most likely have a definition akin to the free give and take of conversation […]

For Social Media, Reach is found in the Long Tail!

When it comes to Social Media there has been tons of talk about those few influencers who are able to spread your message like wild fire. But finding those few influencers has been the proverbial challenge.

Several good books have been written about this topic by some really smart people. But when doing some data […]

Is Social Media for the Young… Or Is It More of a Lifestyle?

Sitting in on a PR meeting last week I was pondering the thought of my internal consulting teams starting to blog and participate in social media when someone from across the room said Social Media is more relative to the younger demographics we have in our organization.

Of course the more seasoned veterans of my […]

Use Social Media for Consideration in B2B Marketing

B2B marketers with highly complex products and services have been given a gift in the last few years in the form of Social Media.

In my opinion, Social Media doesn’t easily equate to Lead Generation for the complex sale. For example a prospect reading a blog entry doesn’t mean they want to buy anything, but […]

Personality Not Included – a podcast with Rohit Bhargava

What if you placed a call to GM and the CEO answered the phone?

You would think perhaps this company is too small to suit my needs. This is why the bigger a company gets the more faceless they become because they layer on infrastructure to foster a certain perception.

But new media changes that […]

Riding the Groundswell of Social Media – a podcast with Charlene Li

Right now, your customers are writing about your products on blogs and reediting your commercials on YouTube. They’re defining you on Wikipedia and ganging up on you on social networking sites like Facebook. These are all elements of a social phenomenon — the groundswell — that has created a permanent, long-lasting shift in the way […]