New Study on Social Media, a podcast with George Krautzel from ITtoolbox

The most informed buyer is one who can access the experienced-based knowledge of his or her peers. That’s the message of my podcast with George Krautzel, co-founder and president of ITtoolbox. George and his team have just released a new survey on the adoption of social media in cooperation with PJA Advertising and Marketing.

Some […]

A Couple of Hot Links from Business Week

Unconferences – if you haven’t heard of them you need to check this link out

Behavioral Targeting – this is the future of online advertising in my opinion

Technorati Tags: social media, Online Advertising, unconferences, behavioral targeting

My Top 10 posts, as voted by you!

Well, open the champagne, this is my 100th post! It has been my pleasure to bring you some really great content over the past year, so I thought I would share what your fellow readers think has been the very best.

What better way to do that but with a David Letterman Top 10 list? […]

Exclusive Interview: Malcolm Gladwell discusses Web 2.0

Last week, I had the pleasure of attending the World Innovation Forum by the HSM Group. Participants at the World Innovation Forum came away with new understanding of how businesses can pivot and become more innovative as well as plenty of insights about what the future holds.

As a blogger, and member of the virtual […]

Harnessing User-Generated Content for B2B Marketing

I am seeing the use of user-generated content pop up more and more in B2B.

One interesting example is events that are completely user driven. No PowerPoint, just networking and collaboration at its finest.

Good stuff, but still just an offline conversation. How do you keep the conversation going online?

To find that out, here […]

A Podcast with Robert Scoble on Communities, Social Media, Twitter and More

Ubёrblogger Robert Scoble is truly one-of-a-kind. For those who don’t know him, he gained fame as a technology evangelist at Microsoft and then quickly became the company’s most outspoken and influential blogger. He now interviews people like Bill Gates for his blog, and the worldwide media watch his every move.

I got a chance to […]

Communities at Microsoft, a podcast with Sean O’Driscoll

You asked for it, so you got it. The number one most popular podcast in my series of podcasts has been “How to Start a B2B Community” with Mukund Mohan, CEO of Canvas Group. So I shared this information with Mukund and asked who I should interview next. He pointed me to Sean O’Driscoll at […]

Manipulating Viral Buzz

The move to bring a measure of predictability to the still-unpredictable world of viral marketing is being driven by clients. They are trying to balance the risks inherent in a new marketing medium with the need to prove return on investment.

There is still debate over what constitutes a true viral campaign. Some feel it’s […]

Where is Social Media heading, a podcast with Chad Stoller

One of the new media firms on the leading edge of innovation these days is Organic. Founded back in 1993, it is, in fact, the first dedicated digital communications agency.

I conducted an interview with Chad Stoller, Organic’s Executive Director of Emerging Platforms, to discuss the direction of social media as seen through his eyes […]

Search vs. Social Media, a podcast with Adam Lavelle

Search engine marketing has become a mainstay of any marketing department and a must-have in any integrated marketing plan. But did you ever wonder what all the new social media is going to mean for the search engine marketing industry? Good, then this podcast is for you!

I conducted an interview with Adam Lavelle, Chief […]