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The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. But should real-time data be such a priority? Real time means different things to different people when the term is used as a proxy for recency. To an evolutionary biologist, real time [...] December 7th, 2011 | Tags: networked insights, real-time data, Social Data, Social Media | Category: Business Intelligence, Data Mining, Innovation, Social Media, Social Networking, Strategy, Web Analytics | 5 comments
Chief Marketing Officers take pride in being the trendsetters around the corporate corral – the arbiters of hip, the sharpest dressers, the consummate gadgeteers. But when it comes to using data to support decision making, the CMO is likely not to be the smoothest operator. Each year the Marketing team works hard to distill consumer insights [...] November 23rd, 2011 | Tags: adaptive marketing, agile marketing, Marketing Agility, Predictive Marketing, Product development, Real-Time Marketing, Social Media | Category: Innovation, Marketing, Social Media, Strategy | 2 comments
Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Romi has been profiled on my blog several times so its only fitting that reached out to find out why. What follows is a transcript of what I learned. Q: Thanks for taking the time to chat with [...] November 17th, 2011 | Tags: Metavana, Microsoft. CMO, Romi Mahajan, Social Sentiment | Category: Marketing, Sincere Marketing, Social Media, Social Networking | Comment
Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? Never is that more true than at budget time. The purse string holders might harbor unspoken [...] November 9th, 2011 | Tags: CEO, CFO, Customer Support, Facebook, Jive, LinkedIn Groups, Twitter | Category: Blogging, Buzz Marketing, Content Marketing, Conversational Marketing, Facebook, Marketing, Social Media, Social Networking, Strategy | One comment
With the recent divorce of reality TV star Kim Kardashian, many people have started questioning the authenticity of the wedding, and if the brands involved had wasted their money. We here at Networked Insights measured the social lift around several of the brands involved to determine if they received a return in earned media value [...] November 7th, 2011 | Tags: Celebrity Endorsement, Kim Kardashian, Online Word-of-Mouth, Social Intelligence | Category: Advertising, Social Media, Thought Leadership, TV | One comment
When I started this blog back in 2006 Facebook was just getting going but nobody had a clue on when it came to the volumes of valuable data that they would ultimately produce. Today we are talking about almost 1 billion posts on Facebook per day, the same happens on Twitter every 4 days. When I [...] November 2nd, 2011 | Tags: Big Data, blogs, Facebook, forums, Search, Social Data, Twitter, web data | Category: Advertising, behavioral targeting, Facebook, Innovation, Online Advertising, Search, Social Media | One comment
There is not a day that goes by in the life of a marketer that doesn’t have a headline that reads, “marketers struggle to find the ROI of social.” It is as if marketers are chasing down a unicorn that exists only in their imaginations. A 2011 MarketingSherpa study confirmed this with 62% of CMO’s believing [...] October 26th, 2011 | Tags: monitize, Monitize social media, Social Media, social media roi | Category: Innovation, ROI, Social Media | 2 comments
It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. The answer is always a bit different depending on the product or service. One area that few people [...] October 19th, 2011 | Tags: Brand Advocates, conversations, intent to purchase, PR, publications, Solutions, Solutions marketing, Stage-Gate | Category: Conversational Marketing, Facebook, Innovation, Listening, Social Media, Support, Twitter | 2 comments
“If you don’t like change, you’re going to like irrelevance even less.” – General Eric Shinseki, former U.S. Army Chief of Staff The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. Have your marketing efforts evolved with them? Marketing at [...] October 12th, 2011 | Tags: adaptive marketing, Advertising, agile marketing, marketing evolved, marketing in the future, social media marketing | Category: Innovation, Social Media, Social Networking, Strategy, Thought Leadership | One comment
Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo!. However, if there is one thing that is becoming painfully clear to me is the need to be relevant to your audience – whether you are [...] October 5th, 2011 | Tags: Advertising, advertising and marketing, advertising week, iab mixx, networked insights | Category: Advertising, Applications, Data Mining, Innovation, Social Media, Social Networking, Strategy | Comment
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