How to Optimize your Paid Search with Social Media

We used to learn about who our audience was by putting cookies on our website and waiting for traffic to come so we could learn more about our visitors. For example, before people visited our site, perhaps they visited espn.com. So we potentially have a large sports audience as a segment of our brand, […]

Social Media – the Next Frontier!

Many BtoB organizations these days are spending time and money to listen to the conversations that are happening about their brand […]

Paul Dunay joins Networked Insights as the CMO

Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. […]

Facebook gave us the last piece of the Earned Media puzzle

A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while.

Take a look at the original posting below …

Improving Facebook Page Insights by Facebook Pages on Tuesday, November 23, 2010 at 7:48pm

Facebook Pages […]

Monitoring vs Analytics [Infographic]

After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation […]

Any Publicity is Good Publicity in Social Media, right?

It used to be said that any publicity is good publicity. Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct!

Let me explain …

Five years ago, a tech savvy, digitally focused company could find satisfied and unsatisfied […]

News Feed Optimization (NFO) is the new SEO!

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. They spend all of the effort to get the page perfect and have it be in compliance […]

10 Best Posts of 2010

Far and away one of the best blog posts I wrote this year was on the new 4’c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. This inspired me to do a quick 10 Best Posts of 2010 […]

What a Trifecta of a Year!

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of […]

Facebook Advertising Tricks for B2B Marketers

If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? One of the great things about the Facebook is that it provides you access to a large audience of over 550 Million people worldwide at a […]