Social Media Budget Ratio in B2B Marketing

In my new advisory role for the members of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear [...]

March 9th, 2010 | Category: Advertising, Blogging, Content Marketing, Facebook, Inbound Marketing, Interactive Marketing, Online Advertising, Social Media, Social Networking | One comment

Will Facebook replace your B2B Marketing email system?

I want to roll the clock back a few weeks to the announcement of an initiative by Facebook called – Project Titan.

At the time that I saw it and tweeted about it (of course) it really hadn’t hit me just how important this could be to any business.  What seemed like a pretty basic message [...]

March 4th, 2010 | Category: Buzz Marketing, Communications, Facebook, Interactive Marketing, Social Media, Social Networking, email Marketing | 4 comments

What’s your Social Media diet?

I often get asked the question – how do you keep up with it all?

And if there is one thing I pride myself on is being organized. As anyone on my team can tell you from having been in my office is that it is very organized which I feel spills over into my digital [...]

February 18th, 2010 | Category: Blogging, Facebook, Social Media, Social Networking, Twitter, Web 2.0 | 18 comments

In B2B Marketing: Content is Media

For some reason there is a lot of confusion about the word Content lately. Back in the late 90s when the internet was just heating up we all heard alot about how “Content is King”. But these days for B2B Marketers I think we need to take it a step further and say that “Content [...]

February 16th, 2010 | Category: Advertising, Blogging, Communications, Inbound Marketing, Lead Nurturing, Social Media, Social Networking, Web 2.0 | 9 comments

B2B Marketing: Trust + Community = ROI

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer.

Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from [...]

February 9th, 2010 | Category: Communications, Communities, Content Marketing, Inbound Marketing, Interactive Marketing, PR, Personal Branding, ROI, Social Media, Social Networking | 6 comments

Social Media not a campaign it’s a commitment

A while back I created a post called – There is no “campaign” in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. It also implies there will be a beginning and, somewhere down the road, an ending.

And [...]

February 2nd, 2010 | Category: Blogging, Communications, Crowdsourcing, Customer Support, Enterprise 2.0, Reputation Monitoring, Social Media, Social Networking, Web 2.0 | 14 comments

Sharing is how you build a Brand

In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.” And I couldn’t help but agree.

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing [...]

January 14th, 2010 | Category: Blogging, Branding, Content Marketing, Facebook, Inbound Marketing, Lead Generation, Social Media, Social Networking | 4 comments

10 BtoB Marketers Predictions for 2010

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Recession or not [...]

December 15th, 2009 | Category: Advertising, Business Intelligence, Content Marketing, Facebook, Mobile, Social Media, Social Networking, Videocasting, behavioral targeting | 27 comments

Five Ways Facebook Can Get You Fired!

Can your social media activities cost you your job? You bet they can, and it’s my mission to show you how to avoid that fate!

You are about to see a number of real-life case studies about Facebook. These people are not actors or anything I dreamed up – they are real people whose lives changed [...]

August 18th, 2009 | Category: Facebook, Social Media, Social Networking | 5 comments

Cost per Advocate – the new CPA Model!

In my last blog post we discussed How Social Commerce will lead to Advocacy Based Marketing (ABM) because of things like Facebook Connect. And if we start to move to Advocacy Based Marketing (ABM) then perhaps a new measurement – the Cost per Advocate model will need to be born.

Cost per Acquisition (the old CPA) [...]

August 10th, 2009 | Category: Advertising, Facebook, Social Networking | 4 comments
 
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