Traditionally, marketers think of outcomes like they think of the weather – you sit back and see what happens. Suffering from the lack of true and authentic knowledge of their audiences, or any provision for real-time data or analytics, they are consigned to a passive role: spend money and hope it creates the intended outcome. [...]
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May 16th, 2012 | Tags: Hail Mary, Hope, Social Business Intelligence, Social Data, Social Media, Strategy, TV buying | Category: Advertising, Business Intelligence, Customer, Data Mining, Innovation, Listening, Social Business Intelligence, Social Media, Social Networking | Comment
Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing Join Jeff [...] February 29th, 2012 | Tags: B2B Marketing, CMO, Facebook, Facebook Marketing, Jeff Ogden, Mad MarketingTV, Paul Dunay | Category: Advertising, Branding, Content Marketing, Data Mining, Facebook, Lead Generation, Lead Nurturing, Listening, PR, Social Media, Social Networking, Uncategorized | 2 comments
Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Later, when launch is imminent, social channels are becoming a key factor in setting [...] February 15th, 2012 | Tags: Manufacturing, minimum effective investment, new product development (NPD), product development methodology, product development process, Social Media, Stage-Gate, voice of the customer (VOC) | Category: Business Intelligence, Crowdsourcing, Data Mining, Innovation, Listening, Social Media, Social Networking, Strategy | 4 comments
My son is a senior in high school and I am beginning to help him with his search for the right school. One of the aspects of college life that he is looking forward to is belonging to a university with strong school spirit. So to help with this, I suggested that we use football [...] February 1st, 2012 | Tags: AP, Audience, Consumer Tech, ESPN, Google, Millienials, Moms, NCAA Football, USA Today | Category: Innovation, Listening, Social Media, Social Networking | One comment
Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Now imagine not having anyone there to greet and interact with those customers. What’s the point of the storefront? Facebook fan pages are much the same thing. But only 0.2 to 2 percent of fans go back [...] December 15th, 2011 | Tags: Audience Discovery, Audiences, Brands, Competitive Analysis, Facebook, Fan Pages | Category: Facebook, Social Media, Social Networking | One comment
The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. But should real-time data be such a priority? Real time means different things to different people when the term is used as a proxy for recency. To an evolutionary biologist, real time [...] December 7th, 2011 | Tags: networked insights, real-time data, Social Data, Social Media | Category: Business Intelligence, Data Mining, Innovation, Social Media, Social Networking, Strategy, Web Analytics | 5 comments
Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Romi has been profiled on my blog several times so its only fitting that reached out to find out why. What follows is a transcript of what I learned. Q: Thanks for taking the time to chat with [...] November 17th, 2011 | Tags: Metavana, Microsoft. CMO, Romi Mahajan, Social Sentiment | Category: Marketing, Sincere Marketing, Social Media, Social Networking | Comment
Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? Never is that more true than at budget time. The purse string holders might harbor unspoken [...] November 9th, 2011 | Tags: CEO, CFO, Customer Support, Facebook, Jive, LinkedIn Groups, Twitter | Category: Blogging, Buzz Marketing, Content Marketing, Conversational Marketing, Facebook, Marketing, Social Media, Social Networking, Strategy | One comment
“If you don’t like change, you’re going to like irrelevance even less.” – General Eric Shinseki, former U.S. Army Chief of Staff The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. Have your marketing efforts evolved with them? Marketing at [...] October 12th, 2011 | Tags: adaptive marketing, Advertising, agile marketing, marketing evolved, marketing in the future, social media marketing | Category: Innovation, Social Media, Social Networking, Strategy, Thought Leadership | One comment
Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo!. However, if there is one thing that is becoming painfully clear to me is the need to be relevant to your audience – whether you are [...] October 5th, 2011 | Tags: Advertising, advertising and marketing, advertising week, iab mixx, networked insights | Category: Advertising, Applications, Data Mining, Innovation, Social Media, Social Networking, Strategy | Comment
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