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“I wish we didn’t have to spend 10 hours creating a report every month to show [advertisers] that what we’re doing is worthwhile.” Victoria Harres, PR Newswire Does that sound like your job? I know it sounded like plenty of roles I had within major companies! But as a Social media marketer, we believe in the power [...] September 7th, 2011 | Tags: brand advertising, Marketing Strategy, Social media data | Category: Advertising, Branding, Facebook, Social Media, Social Networking | 2 comments
In a recent blog post called The Problem with Automated Sentiment Analysis from Fresh Networks, a social media agency, they evaluated a few sentiment tools and their results are quite similar to what we’ve found in a number of our own experiments: - About 80% of posts are neither positive nor negative. - Sentiment tools “accuracy” of [...] August 10th, 2011 | Tags: Blackberry, Fresh Networks, Semantic, Sentiment, Social Media, Social Media Analytics | Category: Listening, Reputation Management, Reputation Monitoring, Search, Social Media, Social Networking | 8 comments
Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 when it comes to a Media Equivalent Value (MEV) per year. This calculation is based on the brand posting to their Facebook Fan Page twice a day and that they have a million fans which equates to [...] July 20th, 2011 | Tags: Brand Advocates, Brandglue, Facebook, Fans, Media Equivalent Value, MEV, Social Media, Vitrue | Category: Branding, Conversational Marketing, Facebook, Inbound Marketing, Social Media, Social Networking | 13 comments
Recently a client of Networked Insights approached us about exploring a celebrity endorsement and/or a product placement with the pop music star Lady Gaga. So we deployed our social data analysts to look at the Lady Gaga audience and our client’s audience to see if indeed there was a good fit for this brand. As [...] July 13th, 2011 | Tags: Celebrity Endorsements, James Bond, Lady Gaga, Product Placement, Social Intelligence | Category: Advertising, Buzz Marketing, Innovation, Interactive Marketing, Social Media, Social Networking | One comment
Ok so this isn’t the newest concept you ever heard of – but hear me out – its time we really changed a few things in the marketing organization. So its easy to see that today’s marketing teams are not that well equipped to handle “real time marketing” as David Meerman Scott defined it. We need [...] June 22nd, 2011 | Category: Advertising, behavioral targeting, Branding, Content Marketing, Conversational Marketing, Interactive Marketing, Leadership, Marketing, Media, Online Advertising, Social Media, Social Networking, Strategy | 7 comments
So let me ask you a question – if you could get more mileage out of your existing car – would you do it? Of course you would! So if I could show you how to improve the “gas mileage of your existing marketing budget – would you do it? Same dollars just more effective. [...] June 1st, 2011 | Tags: Advertising, B2B Marketing, B2C Marketing, Marketing Effectiveness, Marketing ROI | Category: Advertising, Data Mining, Innovation, Media, Online Advertising, Pay Per Click, SEO, Social Media, Social Networking, Strategy | 2 comments
Let’s make the assumption that you’ve successfully integrated your paid, owned and earned (POE) marketing efforts across the board. You’ve cut off a lot of fat and reduced the amount of money thrown in more directions than you can pay attention to. Now what? First, recognize that there are too many potential consumer touch-point opportunities offered [...] April 20th, 2011 | Tags: Earned Media, Owned Media, Paid Media, POEM, Social Insights | Category: Advertising, Business Intelligence, Innovation, Interactive Marketing, Media, Social Media, Social Networking | Comment
Forrester has observed that advertising/PR agencies are battling each other for dominance in the digital media space. In reality, the agencies that are actively engaged in this battle are not the ones you want to represent you. Instead, you want truly integrated agencies like the ones Kirk Cheyfitz alludes to in a recent Huffington Post article. [...] April 13th, 2011 | Tags: Earned Media, Owned Media, Paid Media, Social Insights | Category: Advertising, Business Intelligence, Data Mining, Interactive Marketing, Social Media, Social Networking | Comment
Paid, owned and earned media. Those three words, often shortened to “POE,” have bounced around for years. And, like the contemplations of communication theorist Marshall McLuhan, they have taken on new meaning with the collision of traditional and digital marketing strategies. In 2009 Forrester issued a report that outlined the world of interactive marketers in the [...] April 6th, 2011 | Tags: Earned Media, Owned Media, Paid Media, POEM, Social Insights | Category: Advertising, Buzz Marketing, Data Mining, Innovation, Interactive Marketing, Media, Social Media, Social Networking | 2 comments
You have a killer piece of original content that starts rippling out from its source. The two things social lift analysis can tell you are how far and how fast those ripples move. If the content ripples 900 times, but that takes 10 years, you won’t see much benefit. If it ripples 900 times in [...] March 30th, 2011 | Tags: Analysis, Buzz Marketing, Social Lift, Social Media | Category: Advertising, Data Mining, Interactive Marketing, Media, Online Advertising, Social Media, Social Networking | Comment
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