Let’s say you’re an auto insurance company. You want to target micro-segments where people think about buying auto [...]
|
|||
|
|
March 23rd, 2011 | Tags: Advertising, Analytics, Search, Social Insights, Social Media | Category: Innovation, Search, Social Media, Social Networking | Comment
We used to learn about who our audience was by putting cookies on our website and waiting for traffic to come so we could learn more about our visitors. For example, before people visited our site, perhaps they visited espn.com. So we potentially have a large sports audience as a segment of our brand, right? The [...] Many BtoB organizations these days are spending time and money to listen to the conversations that are happening about their [...] March 9th, 2011 | Tags: Advertising, Listening, Monitoring, Social Lift, Social Media | Category: Advertising, Innovation, Listening, Monitoring, Reputation Monitoring, Social Media, Social Networking, Support | 2 comments
Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. [...] March 1st, 2011 | Tags: Social Insights, Social Media, Social Media Analytics, Social Media Monitoring | Category: Blogging, Buzz Marketing, Data Mining, Facebook, Innovation, Interactive Marketing, Listening, Location Based Services, Mobile, Monitoring, Podcasting, Reputation Monitoring, Social Media, Social Networking, Support, Thought Leadership, User Generated Content | 33 comments
A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while. Take a look at the original posting below … Improving Facebook Page Insights Facebook Pages are a great way for [...] February 23rd, 2011 | Category: Content Marketing, Facebook, Innovation, Interactive Marketing, ROI, Social Media, Social Networking | 8 comments
It used to be said that any publicity is good publicity. Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! Let me explain … Five years ago, a tech savvy, digitally focused company could find satisfied and unsatisfied customers venting about [...] One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. They spend all of the effort to get the page perfect and have it be in compliance with [...] January 11th, 2011 | Category: Advertising, Facebook, Inbound Marketing, Interactive Marketing, Lead Generation, Social Media, Social Networking | Comment
Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. This inspired me to do a quick 10 Best Posts of 2010 as [...] December 29th, 2010 | Category: Advertising, Blogging, Branding, Buzz Marketing, Content Marketing, Customer Experience, Customer Support, Facebook, Innovation, Interactive Marketing, Listening, Monitoring, Social Media, Social Networking | 2 comments
If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? One of the great things about the Facebook is that it provides you access to a large audience of over 550 Million people worldwide at a very [...] December 15th, 2010 | Category: Advertising, Facebook, Interactive Marketing, Lead Generation, Online Advertising, Pay Per Click, SEO, Social Media, Social Networking | 8 comments
Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I [...] December 8th, 2010 | Category: Advertising, Applications, Buzz Marketing, Commerce, Communications, Conversational Marketing, Customer Experience, Customer Support, Facebook, Mobile, Monitoring, Online Advertising, Pay Per Click, Reputation Management, Reputation Monitoring, SEO, Social Media, Social Networking, Strategy, Thought Leadership, Twitter | 27 comments
|
SearchConnectListenRecent Tweets
Archives
Creative Commons Social Media Darwinism by Paul Dunay is licensed under a Creative Commons Attribution 3.0 United States License |
|
|
Copyright © 2012 Social Media Darwinism - All Rights Reserved |
|||
Get email updates
Get RSS updates
Get podcast updates
Plus me
Friend me
Follow me
Network with me
Popular Posts