Creating Engagement in B2B Marketing

A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. And 85 percent believe companies should not just present information via social [...]

March 2nd, 2010 | Category: Blogging, Branding, Buzz Marketing, Communities, Content Marketing, Conversational Marketing, Inbound Marketing, Interactive Marketing, Social Media, Twitter | 4 comments

What’s your Social Media diet?

I often get asked the question – how do you keep up with it all?

And if there is one thing I pride myself on is being organized. As anyone on my team can tell you from having been in my office is that it is very organized which I feel spills over into my digital [...]

February 18th, 2010 | Category: Blogging, Facebook, Social Media, Social Networking, Twitter, Web 2.0 | 18 comments

Does Bit.ly convert for B2B Marketing - a case study

The short answer – heck yeah!

On December 19, 2009 Avaya completed the acquisition of Nortel Enterprise Services. We announced on that day we would hold a virtual event that would introduce our new roadmap for the combined enterprise in exactly 30 days. This would prove to be a seminal event for Avaya and on January [...]

February 11th, 2010 | Category: Blogging, Communications, Events, Innovation, Interactive Marketing, Social Media, Strategy, Twitter, Virtual Events | 9 comments

Influencers vs Advocates in B2B Marketing

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients [...]

January 28th, 2010 | Category: Blogging, Buzz Marketing, Communications, Communities, Inbound Marketing, Interactive Marketing, Media, PR, Social Media, Twitter | 12 comments

Spend More Time Planning your Content Strategy!

Because of my new book, Facebook Marketing for Dummies (Wiley), which is launching next week – I have been getting a lot of emails and questions from my readers that are very focused on launching their Facebook and Twitter presence.

Seems to me like these channels have gone mainstream in the minds of many marketers [...]

October 20th, 2009 | Category: Content Marketing, Facebook, Social Media, Twitter | 6 comments

Twitter does not have an Out of Office feature

So at a recent Social Media event we got to talking about the Motrin social media scandal. One of the threads that jumped out at me was the part about the mommies who responded happen to really speak out late on a Friday night. And by Sunday, Motrin has responded and removed the ads that [...]

August 25th, 2009 | Category: Social Media, Twitter | 2 comments

Is Twitter a Critical Part of your Resume?

The short answer is – YES!

In a recent article in the NY Times called Tweeting Your Way to a Job. They talk a lot about people who have found a new job Tweeting for an employer. Social Media roles are opening up in many firms and the Twitterati that have a combination of public relations, [...]

June 8th, 2009 | Category: Twitter | 8 comments

Is Twitter the Next Channel for Contact Centers?

If you have never seen this web page http://twitter.zappos.com/ – you should! With legions of Twitter-ers on staff – 432 to be exact – Zappos make customer service look: easy, decentralized, and inexpensive. But that begs the question – what impact will Twitter have on today’s customer contact centers?

History would tell us that just like [...]

June 4th, 2009 | Category: Twitter | Comment

Can Twitters growth continue?

The most recent numbers from Nielsen indicate that Twitter grew 1,382% year-over-year, registering a total of just more than 7 million unique visitors in the US. Not only is that huge growth in one year, but in one month like in January, Twitter.com clocked 4.5 million unique visitors in the US, meaning the service grew [...]

May 28th, 2009 | Category: Twitter | 14 comments

Twitter Squatting – a new cyber sport

Its a snowy Saturday and I just picked up an email comment from one of my blog readers pointing out an incorrect twitter handle for Levi’s on my list of Brands that Tweet. I vowed right then to scrub the whole list, since it beat shoveling the driveway by a long shot!

But what I found [...]

January 10th, 2009 | Category: Twitter | 5 comments
 
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