The year 2016 is gearing up to be a game-changer in the realm of marketing and across several categories, and if one wants to survive in this ever-evolving landscape, it’s vital to take a close look at what’s coming. From content promotion experimentation by content marketers of all kinds to video ads driving engagement, […]
2 weeks ago my sons and I had the opportunity to assist at the U.S. Disabled Championship regatta which was being held right here in Greenwich CT. What we thought would be just a weekend filled with helping sailors get into and out of their boats quickly became much more. What we saw not only […]
Whether you work in the mailroom or sit in the C-suite in a big company, you most certainly have heard about the media revolution now underway. Social media is here to stay, and knowing what’s happening in the vanguard is important for everyone in the media business today.
How does the social media revolution affect […]
I was tagged by Paul Gillin to continue this meme on his blog. And since he’s the author of the book The New Influencers (Amazon link), I was delighted to give it a shot. So here it goes …
My top 3 influencers are:
1) My mom and dad – I learned a lot from […]
Facebook says its membership stands at 55 million active users worldwide and it hosts more than 100,000 pages for businesses. So as marketers, many of us are looking to find a repeatable formula to use on Facebook.
But it is still too early. For now, we need to read the tea leaves of early adopters. […]
Meet Blake Comeau. He’s now playing right wing for the Bridgeport Sound Tigers, a AAA hockey team, but he recently played with the New York Islanders of the NHL. As those of you who know me well are aware, I do have some post-college-graduation hockey experience. But it’s nothing like these guys.
I’m a Sound […]
In the new world of work, your reputation is the only accepted currency. Whether you’re looking to move up the corporate ladder at your current organization, find a position at another company, make a major career change, or start your own enterprise, you’ll no longer be hunting for your next position. Instead, opportunities will come […]
Publishing InformationWeek or any major publication has to be a daunting task. But as more and more companies begin to think of themselves as publishers, you should be watching what the major publishers are doing with new media.
That’s why I assembled a team I call the InformationWeek “Power Trio,” who could help me (and […]