Online Marketing Dominates B2B Lead Generation

Direct Impact Marketing recently conducted a survey of B2B marketers on lead generation tools. When voting for their favorite best-of-breed B2B lead generation tool, 65% of those surveyed nominated email, blogging and web analytics tools as their top 3!

Those surveyed reported that although these tools were nominated based on affordability and user-friendliness, B2B marketers […]

Take another look at SEO

It is estimated that 70% of Google’s searches result in click-throughs to search listings provided by “natural” search results. And Yahoo’s and MSN’s natural search results are thought to be responsible for 60% of their search click-throughs.

Despite this fact – a recent survey conducted by Frost & Sullivan shows only 27% of Fortune 1000 […]

IBM embraces Second Life

Until recently, Second Life had mostly been a playground for individuals who enjoy exploring, communing with like minds, and setting up virtual mom-and-pop businesses.

However, in the last few months, all sorts of established companies have been planting their virtual flags. They’re marketing their goods and hoping to sprinkle coolness on their brands by testing […]

Should you fire your brand manager?

I heard an interesting statistic from Larry Weber on a recent B2B Marketing webcast. He said “12 months ago the leading media outlets were traditional (CNN, BBC). Now, 5 of the top 10 are blogs!”

Why should you care? We are entering an age where the consumer will be your brand manager. Any complaints a […]

Best Practices in Corporate Blogs

For many businesses, blogging remains a mysterious medium dominated by teenagers and techno geeks. But there are a few shining examples of business blogs.

McDonald’s blogs on corporate responsibility. General Motors’ blogging team posts pictures from photo-sharing site Flickr and videos from YouTube. Product groups within Wells Fargo use blogs to exchange ideas. And Sun […]

Are You Ready for E-commerce 2.0?

E-commerce is poised for a fundamental change—a shift from making online purchases to going shopping online – a social experience involving groups of people interacting with one another in a three-dimensional Web space.

The evolution is foreshadowed with places such as Second Life, Entropia Universe, and There. Although real-life products are occasionally offered for sale […]

Blogs are Proven to Influence the Tech-fluential!

A new survey released by Burson-Marsteller that shows 80 percent of tech-fluentials say they read blogs, which is good news for the smart Buzz Marketer!

But Buzz Marketers beware the survey also says a full 64 percent of tech-fluentials fact-check blog entries against news or magazine Web sites, and 44 percent turn to print articles […]

Is Video in your new media tool kit?

Video may be more important than blogging, podcasting, or RSS. And it’s not just for professionals or amateurs, understanding video’s potential to create interactive, Multi Sensory experiences for clients and prospects is the key to unlocking its value for you.

Why should you care about interactive video? Consider this stat, courtesy of eMarketer: 2006 will […]

Listening to your audience with social media tools

Starwood has a new hotel brand, Aloft that will offer loft-style rooms with flat-panel TVs and Wi-Fi Internet access. However, the first hotel will not be built until 2008!

To build buzz, brand loyalty and gain consumer input on design, Starwood opened in September a prototype of the real hotel on Second Life, a social […]

Don’t wait for the social media bubble to burst

“YouTube is growing at 20% per month and MySpace membership is soaring past 100 million members. To put that into perspective the Wall Street Journal has a circulation of 2 million. And many marketers are just waiting on the sidelines trying to figure out how to get into the game.

Well stop waiting. The social […]