Blogs are making your website look bad!

Ok I said it – Blogs and Bloggers are making your website look bad – but how?

Every day bloggers are posting content to their blogs, I have seen as high as 4-5 times in one day and before lunch, worse there is no standards for this yet and there most likely wont be. For […]

MySpace for IT Geeks

IT Toolbox has launched a social networking feature for corporate techies, giving marketers a MySpace-like platform to reach potential tech clients and prospects right in their office. This latest professional community feature on the IT Toolbox website lets members create professional profiles, post articles, and link to other members of the community to share resources […]

YouTube catches a Buzz from Google

The summer’s best TV show wasn’t on television. It was YouTube‘s lonelygirl15, AKA Bree, and her best (and only) pal, the schlumpy Daniel. The two have been starring in videos posted to YouTube since mid-June. Already, lonelygirl15’s videos have each been watched hundreds of thousands of times. Her YouTube “channel” is the second most subscribed […]

Using RSS for Knowledge Management

Overwhelmed by e-mail and lacking the time and energy to surf the intranet for what’s important, employees simply aren’t getting the information they needed to do their jobs.

Enter Really Simple Syndication (RSS) as a new model for keeping employees, customers and business partners up to date. Rather than rely on their ability to find […]

Is Click Fraud for Dummies?

Google says auditing firms can’t count! The company put out a report, claiming that third-party auditing firms that report fictitious clicks – clicks Google says were never made on Google’s AdWords platform – are implying that keyword advertisers everywhere are suffering inflated costs.

Despite past efforts to downplay it, click fraud – phony clicks that […]

An Apple a Day Keeps the Standards Away?

Apple’s iPod is the number one music player in the world. iTunes is the number one digital music store in the world. But customers don’t even seem to care that no one but Apple is allowed to make players for iTunes Music Store songs, and no one but Apple can sell you proprietary file-format music […]

China’s Got a New Internet

A recent issue of CIO magazine reported that engineers in China are busy working on a project that the Chinese government has already invested close to $200 million toward. It’s the China’s Next Generation Internet (CNGI), a faster, more secure, more mobile version of the current Internet, which the country’ plans to unveil at the […]

Is online advertising SOLD OUT?

A recent McKinsey report seems to suggest that we are reaching the maximum utilization of all online advertising. And, we could all be in for a spike in prices. Now that’s a Buzz kill!

The McKinsey research combined quantitative analysis with more than 50 interviews with leading digital advertisers, ad agencies, and media companies. The […]

Using a Viral Contest to create Buzz in the Developer Community

StreamBase Systems is running a slick viral marketing campaign to get developers, programmers and business users to test drive its complex event processing software. The Quest for the Da Vinci Coder” is a peer-to-peer competition to build the most creative, complete and real-world StreamBase applications www.thedavincicoder.com. On the line are a $10,000 USD Grand Tournament […]

Mobile ads are coming – so where’s the Buzz?

Just about everyone expects mobile ads to be the next wave of advertising innovation. So let’s see if we can uncover some Buzz around this new selling medium.

Advertisers are undoubtedly eyeing the new, mobile channel. In a MarketingSherpa survey of ad-tech cognoscenti earlier this year, mobile advertising tied with video for the top […]