Transform Events into Meaningful Experiences: Lessons in Real-Time Marketing

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. We had an esteemed panel consisting of Amber Quist, the Vice President of Brand Marketing and Communications at Spredfast; Greg Weiss, the […]

How to Make the Zero Moment of Truth Work for You

Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT) […]

Paul Dunay joins Networked Insights as the CMO

Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. […]

Is The White Paper Dead for B2B Marketing?

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” “Kill the white paper!” they are increasingly telling their clients. “We think white […]

Customer Service is the New Marketing

Zappos was founded in 1999 and sold to Amazon for $1.2 Billion Dollars just barely over ten years later. Zappos is powered by its customer service and was built on the premise of WOWing each and every customer. It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted […]

2010 – Welcome to the Age of Customer Service

At the end of the last decade we saw Amazon snap up Zappos for $928 Million. Combining two of the most customer focused organizations I am aware of on the web and making one of the most powerful customer centric companies out there.

Social media has forever changed the balance of nature in favor of […]

Forget Second Life: Build your own World!

Lots of companies are setting up shop in Second Life. But others might prefer to have their own world (just as they have their own website), rather than just an island in someone else’s. Multiverse says that companies are starting to create worlds for training simulations, business collaboration, and disaster modeling.

Companies that create their […]

Creating a Private Community, a podcast with Diane Hessan of Communispace

“Listening is a really underrated marketing strategy” said Diane Hessan of Communispace during our podcast.

As you have told me by your responses to my content – communities are very important to you. Or perhaps you are thinking about implementing one or doing your own investigation of communities.

Well then you need to check out […]

My Top 10 posts, as voted by you!

Well, open the champagne, this is my 100th post! It has been my pleasure to bring you some really great content over the past year, so I thought I would share what your fellow readers think has been the very best.

What better way to do that but with a David Letterman Top 10 list? […]

Harnessing User-Generated Content for B2B Marketing

I am seeing the use of user-generated content pop up more and more in B2B.

One interesting example is events that are completely user driven. No PowerPoint, just networking and collaboration at its finest.

Good stuff, but still just an offline conversation. How do you keep the conversation going online?

To find that out, here […]